Yahoo Goes Live With New Search Format

Yahoo has now gone live with its new search format. There's nothing radical or "game changing." However, there are some nice upgrades and improvements. Most prominently, it features a new left column that allows users to filter results by Search Monkey content providers or refine by related concepts. It also features more prominent placement for Search Pad and an expansion of Search Assist. Yahoo says it has also improved image and video search and says speed and performance are better across the board. Yahoo previewed these new features previously and Danny discussed them at some length in [...]

Do A Google Search From Maybe…

Is it possible that, say a couple years from now, you might visit and its Bing-powered search engine, but actually search Google, instead? It seems so. PaidContent reports on Yahoo's appearance Wednesday at the 2009 Deutsche Bank Technology Conference, where Burke Colligan, a senior director for Yahoo Front Doors -- the company's user experience group -- said it's possible the company may someday allow Yahoo users the choice to search a different search engine from the Yahoo home page. "Right now, we're not doing that but long-term that may not be out of the question. We want t [...]

Can Yahoo Really Compete In Search By “Owning The Interface”?

During the Yahoo-Microsoft conference call with CEOs Bartz and Ballmer and subsequent discussion with Microsoft's Yusuf Mehdi and Yahoo's Hilary Schneider we heard repeatedly that although the two engines would share a single index and Microsoft would incorporate elements of Yahoo Search (e.g., Search Monkey) into Bing, Yahoo would continue to be different and vital in search. Freed from the cost ($425 million reportedly) and ongoing demands of the back end, it would "innovate" around the interface and search user experience. Many people in the industry were skeptical and  shrugged it o [...]

Yahoo Testing New Search Results Layout

A sign of things to come, perhaps? Based on this screenshot posted today on Flickr, Yahoo appears to be testing a new layout for its search results pages. It looks very much like the new Yahoo homepage that launched a couple weeks ago, which suggests this may be soon become the default layout for Yahoo's search results pages. The Yahoo logo, which appears in red and on the right side of the current search results page, is in purple and moved to the left here. The SearchPad feature is also moved from right to left. This new layout also mimics Bing slightly, with the list of "Related Con [...]

Yahoo’s New Homepage Gets Personal, Tests Search Filters

When I heard about the call with Yahoo yesterday, which was to feature "a significant announcement," I thought: "Bing, here it is." When it turned out the call was about a formal announcement of the new Yahoo homepage I was disappointed; it seemed anti-climactic. The existence of a forthcoming Yahoo homepage redesign has been known for months and screenshots of earlier versions have been seen previously in several places online. However, the new Yahoo homepage, which launches around 4:30 Eastern today, turns out to be both interesting and practical. The embargo was broken yesterday so immed [...]

Bartz Talks About MSFT Deal, Google & More At D7 Conference

If Microsoft brings "boatloads of money and the right technology," Yahoo would be willing to strike a long-rumored search deal. So said Yahoo CEO Carol Bartz at the D7 Conference today, where All Things Digital's Kara Swisher interviewed her on stage. Bartz followed up that statement by saying Microsoft would need "biiiig boatloads of money" if it wanted to buy Yahoo entirely. That's just one of the headlines coming out of Bartz's appearance, but certainly not the only one. According to coverage from Barron's, the Wall Street Journal, TechCrunch, and All Things D here are other highlights: [...]

Yahoo Gives A Sneak-Peek At Its New Home Page

Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that's being tested internally. The "My Favorites" column on the left side of the page seems to be where the big changes are happening. Yahoo currently lists more than a dozen of its own properties in this space, but the new home page will feature a dashboard of sorts that users can customize with many of their favorites sites -- including non-Yahoo sites like eBay or the Wall Street Journal. Users can also keep track of their friends social activities via a new Yahoo Updates app. And if [...]

Will the “Deep Web” Slay Google?

There are arguably two parallel tracks in the "what will succeed Google?" meme. An emerging one is "will the feds intervene to block Google?" The second is much older and involves the hypothetical "semantic web" or sometimes "deep web." Essentially this asks, "who will do search better than Google?" (A third line of argument might surround "social search.") Two pieces in two days in the NY Times reflect the two former strands. The first article is Everyone Loves Google, Until It’s Too Big and picks up on the monopoly discussion. I responded over the weekend on my personal blog Screenwerk. [...]

Yahoo Continues New Home Page Test, Adds More Apps & Lightens Colors

The Yahoo corporate blog announced that phase one of the Yahoo home page test is about done now. Yahoo has taken in a lot of feedback since launching a limited test of the new home page back in September 2008 and has decided to try some new things. Yahoo has decided to add more third-party apps from eBay,, and others. They have decided to "beef" up the Sports and Finance apps, by providing schedules, team standings, blogs links and more, plus one-click access to your stock portfolios and stock quotes. Plus, now you can customize the apps by adding and removing them, [...]

Yahoo Brings “Glue Pages” To The US

Yahoo has announced that Glue Pages are now live in the US market. Barry wrote about Glue when it first appeared in India. Glue Pages are essentially structured search results, pulling content on particular queries or topics from a range of sources: Wikipedia, news, Yahoo Answers, image search, blogs (in some cases) and video. There are also paid search ads on the page. The sources change with the particular topic and not all topics are available, although the Yahoo Search Blog says more will be added over time. Glue in the US has a somewhat different format than in India. Compare pages/re [...]

Yahoo News Tests New Look, Targets Social Media Users

Yahoo News is inviting its throngs of readers to try its next version, which has new design and content features. Readers will immediately notice a wider footprint on the new Yahoo News, as well as larger text and other new design elements. Content has also been rearranged, with easier access to the most popular stories of the day and top news videos from around the country. TechCrunch reports another interesting change: Readers coming to Yahoo News from social media sites will see shorter versions of news stories at first, with links to similar stories featured more prominently. As TechCru [...]

Yahoo Tests New Home Page

Yahoo has announced they are testing a new home page in the US, UK, France and India. The new homepage contains information from both Yahoo and non-Yahoo properties, such as AOL Mail and Gmail data. They will also keep the "Featured" section more up to date with "timely content from across the Web" and adding more social content based on your network. Here is a screen capture: You can read more feedback on this test at Techmeme. [...]

Yahoo Grouping Results & Google Tests Sort By Date Or Relevance

It appears that Yahoo has started to group results together by indenting listings from the same domain under the first search listing. For example, a search on search engine land at Yahoo returns these two results, the second being indented. Google is also conducting some testing with their search listings. Tom Critchlow at the Distilled blog noticed Google is giving him the option to sort the Google web results by date or by relevance. I personally do not see it, but Tom shared a screen shot of it in action: Notice at the top right it says "Sorted by relevance" as the default, but gi [...]

New Purple Yahoo Logo To Demonstrate Its New Start?

TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple color. Danny and I wonder if the new logo, if it happens, might be part of Yahoo trying to assert its independence by showing Yahoo purple. It is official that Yahoo is no longer in talks with Microsoft and there are rumors that Google and Yahoo will be announcing a search partnership in about 20 minutes. [...]

YOS: Rewiring Yahoo From The Inside Out

Yahoo's relatively new CTO Ari Balogh expanded upon Yahoo's "open" initiatives in a keynote speech to the Web2.0 conference yesterday. There's a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing on the strategy, which will roll out in increments over the next several months. The "OS" part is not "operating system" but "open strategy." Beyond openness, the themes of Balogh's talk were making Yahoo more social, more consistent and unified, more personal, and eve [...]

iProspect: Blended Search Resulting In More Clicks On News, Images, And Video

Since the advent of "blended" or "universal search" last year across the major engines, there's been ongoing discussion and speculation about its impact on user behavior and search marketing. Gord Hotchkiss last year wrote extensively about how blended search (on Google) has in fact shifted the user focus from the so-called "golden triangle" at the upper left of the page to a more distributed pattern that resembles an "E." Now search marketing firm iProspect has released a study (conducted by JupiterResearch) that shows users are responding to the various specialized content types within sear [...]

Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West

Today, at the inaugural Search Marketing Expo West conference, Yahoo plans to unveil a project code-named "Search Monkey," a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific web sites. The new enhancements differ from Yahoo's "Shortcuts" that sometimes appear at the top of search result pages. Shortcuts are served by Yahoo whenever the search engine is confident that the shortcut links are more relevant than the other web search results on the page. Often, shortcuts highlight content from Yahoo's own network of sites. Th [...]

Yahoo Changes UK Home Page Design

The LocallyType blog noticed that Yahoo has updated their Yahoo UK home page. The new design has more clean space around the search box. The Yahoo content and services don't truly begin until after the search box is displayed. I am told that the Yahoo UK home page looked more like the current Yahoo US home page in the beginning. Here is what the UK version looks like now. [...]

Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search

For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including "e-business," which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and search engines according to a number of criteria, which produces an overall satisfaction score on a 100 point scale. The search/portal category has been rated since 2000. Until this year, Google has always lead the A [...]

Yahoo, Google Test New Search Results Pages

Both Yahoo and Google seem to be testing new search results pages. Karl Ribas found that Yahoo is testing a design that has a thin top blue bar above search results. The blue really doesn't remind me of Yahoo—Yahoo to me is about the purple and white colors. But the blue does remind me of Microsoft. Philipp Lenssen reports that Google is once again testing a new user interface for search results. You can see from the screen shot Philipp posted that Google has placed vertical search options as well as related searches on the left side pane of the page. You can reproduce this yourse [...]

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