Yahoo Analytics Now Available To Yahoo Advertisers

Yahoo's slow rollout of Yahoo Web Analytics continues with news today that its now available for free to certain Yahoo search and display advertisers. Here's how Yahoo explains some of the benefits of its analytics tool in today's announcement: "Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site." It's available to any Yahoo advertiser that works w [...]


Yahoo Launches Web Analytics

Yahoo has announced that they'll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo's Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers. The next "big deployment," Kavathekar says, will be for Yahoo's 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009. Yahoo's analytics service is a result of the company's purchase [...]


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