Yelp Posts Q2 Revenue Gain, Claims 78 Million Users Globally

Yelp just announced second quarter revenues of $32.7 million compared with $27.4 million last quarter. This beat analyst expectations. The company also said it had a net loss of $2 million compared to a loss of $1.2 million a year ago. Yelp reported that revenues for the first two quarters this year grew significantly to $60 million vs. $36.1 million last year. However the 1H loss was $11.8 million vs. a loss of $3.9 for the first six months last year. This higher loss probably reflects Yelp's ongoing expansion efforts. Here are several other datapoints from the earnings release: Yel [...]

Yelp Elevated By Apple Relationship, Second Only To Google In Local Importance Now

yelp-logo-featured We're starting to see what Apple Maps will look like as well as the features it will contain, among them check-ins on Yelp. At the same time it's becoming clear how important Yelp now is in the world of local and Local SEO through its Apple relationship. Yelp has always been important. However the site is now second only to Google in terms of its importance -- if not its equal. Yelp's Huge New Visibility On the iPhone 4S Yelp provided reviews for nearby local businesses found by Siri, in a generally mediocre local search experience. Though Yelp was the source of the content (or some of the c [...]

Bing Does Local Content Deal With Yelp

yelp-icon Bing has done a deal with Yelp in which the latter's reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, "Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S." The content appears on Bing Local pages with the branding "powered by Yelp." It is a deeper integration and partnership than what's generally available to third parties through the standard Yelp API. I suspect that Microsoft/Bing was feeling pressure given Google's recent incorporation of [...]

Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More

yelp-logo Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some interesting moves in this area, and today Yelp has announced two new search filters that it says will let users more easily find the right local business. Yelp is calling the new technology "Yelpy Insights." The first two filters are: "Liked by Vegetarians" -- this lets vegetarians more easily find restaurants that, while not vegetarian or vegan by definition, are still popular with that audience "X-Somethings" -- this lets searchers find local businesses that are popular wi [...]

Yelping In The Beemer: Review Site Inks Deal With BMW

Yelp is now established and mainstream enough to be included in BMW's Online/in-car content. Yelp reviews and related content will shortly be available to BMW owners "who subscribe to the optional BMW Assist Convenience Plan and have a navigation-equipped vehicle capable of receiving the BMW Online service." This means select BMW vehicles (see below for list) and is available in the US only for now. However Yelp's international coverage makes it probable that the partnership will roll out more broadly if it proves successful in the US. Yelp offered some screens of the BMW in-car search o [...]

Search Dominates Other Sources For Local Information — Study

Screen shot 2011-10-27 at 7.05.12 AM A new survey from Harris Interactive, sponsored by CityGrid Media, confirms what many already know: Search is the dominant way people look for local business information -- online. On mobile devices, review sites have equal influence. The telephone survey was conducted in August among just over 1,000 US adults. Slightly less than 60 percent (59 percent) of survey respondents said that search engines were the first place they go when researching local businesses. That number increased to 83 percent for those under 35 years old. Less than 10 percent (8 percent) said they visit the merchant's [...]

Judge Throws Out Class Action Lawsuit Against Yelp

yelp-logo Yelp is off the hook, again. A judge has thrown out a class action lawsuit filed against Yelp that alleged the company tried to extort small businesses by promising to remove negative reviews in exchange for money. As we reported when the suit was first filed in February 2010, the plaintiffs -- which included a veterinary hospital in Long Beach, California -- claimed that Yelp's sales team said it would remove a "false and defamatory review" only if the vet bought advertising at about $300 per month. As CNET points out, that original suit was dismissed earlier this year and the plaintiffs w [...]

Google, Yelp, Others To Appear At Antitrust Hearing Wednesday

Image courtesy Next week on Wednesday the Senate Judiciary Committee Subcommittee on Antitrust, Competition Policy and Consumer Rights will hold antitrust-related hearings on Google. This is a proceeding separate from but broadly related to the wide-ranging FTC antitrust investigation. The title of the hearing is "The Power of Google: Serving Consumers or Threatening Competition?" This title perfectly anticipates the two divergent lines of testimony that you're likely to hear. Google Executive Chairman Eric Schmidt will testify on behalf of Google. He will try to explain Google's attitude and method [...]

Yelp CEO: 50 Percent Deal Margins Unsustainable

Following the elimination of daily deals (though not check-in deals) from Facebook's lineup of products, Yelp followed suit this week by scaling back its daily deals program. Many people incorrectly interpreted the news, presented in a Bloomberg article, as Yelp's total exit from the space. Some have also seen it as an indication that the segment as a whole is beginning to collapse. One person remarked to me today, "The bottom is starting to fall out isn't it?" Neither interpretation is correct. Deals are alive and (mostly) well and Yelp is still in the game. Here's what Yelp CEO Jeremy [...]

How Yelp Crushed Citysearch & Yahoo Local … & Why Google Is Stealing Yelp’s Playbook

yelp-logo-featured A fascinating study published last year compares the reviews and reviewers at three local business websites: Yelp, Citysearch and Yahoo Local. And, in explaining how Yelp overtook the other two, it also hints -- in my opinion -- at how Google is trying to beat Yelp by using Yelp's own playbook. Citysearch and Yahoo Local were the two dominant websites for online business reviews early in the 2000s. Yelp has far surpassed both now and has the biggest review collection on the web; it reported passing 17 million reviews last month, and doubled its regular rate of reviews with about two millio [...]

Yelp: Google Told Us “Our Way Or The Highway”

If you wanted to see Yelp reviews for a particular restaurant you could either go to or you could go to Google's Place Page for that same location -- and that's what Yelp is worried about. For the past year or so Yelp and Google have been a little like the two Koreas, not at war but not at peace either. Google tried to buy Yelp last year unsuccessfully for roughly $500 million. Google includes Yelp reviews on its Place Pages, often prominently at the top of the reviews section, and Yelp is very ambivalent about that, to put it mildly. Yelp considers Google Places to be directly [...]

DuckDuckGo Adds Yelp, The Free Dictionary To Search Results

DuckDuckGo has added two new content providers to its "zero-click" search results: local business listings from Yelp and definitions from The Free Dictionary. Zero-click results are similar to the "one box" or "quick answers" that other search engines offer. Do a search for a specific local business, and DuckDuckGo may show its basic business info from Yelp. Here's an example: Another addition to zero-click is definitions from The Free Dictionary. DuckDuckGo founder Gabriel Weinberg says this greatly expands the number of definitions in DDG's search results. DuckDuckGo has a [...]

Google Finally Adds Check-Ins To Latitude, With A Couple Twists

Google has finally added full check-in capabilities to its Latitude product, following in the footsteps of Foursquare, Gowalla, Yelp, Facebook, and others that have been doing check-ins for some time now. Latitude has been a tool that lets one user share his/her location with friends, but now it goes further and allows users to check-in to specific businesses and locations. But Google's check-in system comes with a few twists compared to similar services: Latitude can send reminders to check-in at locations when you arrive. Latitude supports automated check-ins at places you choos [...]

Review Sites’ Rancor Rises With Prominence of Google Place Pages

Friends or enemies? Partners or competitors? Google's relationship with review sites like TripAdvisor and Yelp is as complicated as ever, and the disputes are likely to increase as the search giant pursues mobile and local ambitions that center around its controversial Place pages. The rancor stems from the way Google aggregates content from various review sites onto its Place pages, showing snippets of reviews posted by users of other sites. While Google undoubtedly drives traffic to the review sites, the aggregation tacitly encourages users to think there's no need to go anywhere else. Cr [...]

Local Search: Fish Where The Other Fishermen Aren’t

Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages,, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp,, etc.), because of the fragmented nature of local search, there are plenty of other services that generate great local traffic and can provide you with SEO benefits. Here's a brief overview of some "off the grid" opportunities. Facebook Places. So Fa [...]

Yelp Targets Foursquare, Facebook With Check-In Offers

Yelp continues to play catch-up with some of its competition in the local search landscape. The company's latest move is the announcement of "Check-in Offers." If you're familiar with the premise behind Foursquare's business users rewarding "mayors" and others who check-in to local businesses, you'll be familiar with Yelp's product. The idea is the same: Local businesses using Yelp's business tools can reward customers when they check-in via Yelp's mobile apps. Check-in offers is available now in the countries where Yelp offers a business dashboard, namely the US, Canada, UK, and Ireland. W [...]

Yelp Plans To Go Public

Local search powerhouse Yelp is planning to go public at some point in the future. That's something that Yelp COO Geoff Donaker confirmed during his keynote conversation today at our SMX East conference in New York City. "We don’t see any reason not to be an independent company for years to come. Will we go public at some point? Certainly that’s the intention," Donaker told Search Engine Land Executive Editor Chris Sherman. Donaker explained that Yelp's fund raising event earlier this year -- an investment of up to $100 million from Elevation Partners -- will allow the company to re [...]

Live Blog: SMX Keynote Conversation With Yelp COO, Geoff Donaker

Good morning! It's almost time for day two of SMX East to begin and the plan is to live blog this morning's keynote conversation between Yelp COO Geoff Donaker and Search Engine Land Executive Editor, Chris Sherman. But first, I'm the master of ceremonies and so I need to run up to the stage and do some introductions. Back in a moment! Okay, that was quick and painless. So here we go! Nice to have a keynote on local search, which is a subject near and dear to my heart. Chris asks first for some background on Yelp and the focus on local search. Geoff Donaker: Yelp is the place you go w [...]

Yelp Unlikely To Come Back To Google Places

Earlier today it was reported that Yelp's content had been removed from Google Places -- though not from results. What's going on exactly? Here's Google's  public statement about it: "Place pages organize relevant information about a wide range of places and locations, and they surface great sources of information like reviews and photos about 'places' ranging from restaurants to parks to landmarks to cities. Regarding the presentation of Yelp review snippets, neither of us was happy with the data as it appeared, so we reclassified results from Yelp while we reviewed our [...]

Google And Yelp Express “Complicated” Relationship In Conference Interview

There's nothing that jaded and weary conference goers love more than to see some "red meat" conflict between panelists during a session. And that's what TechCrunch's Erick Schonfeld repeatedly tried to elicit in an on-stage interview of Yelp CEO Jeremy Stoppelman and Google's John Hanke during the Social Currency CrunchUp event yesterday in Palo Alto California. Schonfeld baited Stoppelman and Hanke a number of times with questions about the aborted Google acquisition of Yelp, Apple CEO Steve Jobs' remark that "Search is not where it’s at [in mobile]," as well as Google's crawling and us [...]

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