• http://www.seocog.com/ Baby

    I think you have some great points there, nice post. I often try to “preach” marketing edge and strategy to others, but it often falls on deaf ears. I even blogged (perhaps ranted)recently about the reality of SEO scores, and IBLs… Pointing out that the “Reality” was in the results..like conversions, page depth, and such.
    What Truly Defines SEO Success? Get a Reality Check!

    Peace

    Baby

  • rogerthedodger

    My link analysis has shown that many of my competitors are using paid links to do well in the rankings. And one competitor has a recip links scam going on, where he hides his outbound links in javascript so his link partners don’t get credit and he creates a bunch of one way links for himself.
    My site is an informational magazine, full of great content. My business model is advertising-revenue based, not sales or conversions. So search rank is everything to me. What do I do about this?

  • http://www.ericward.com eric_ward

    rogerthedodger wrote…

    many of my competitors are using paid
    links to do well in the rankings. And one
    competitor has a recip links scam going
    on…What do I do about this?

    Here are a few options

    1). You do nothing and hope the engines catch up to them

    2). You go black hat like they have, using tactics that mimic your competitor

    3). You bust a move to obtain legit new links they don’t have via link seeking and quality link bait

    4). You turn them in via
    http://www.google.com/contact/spamreport.html

    5). You give up

    I can’t reco the right mix of the above tactics without knowing more about your site. But I can say that all’s fair in SEO and war…The most prudent approach is to make sure you understand how much of any specific tactic you should use, if any, and how best to execute them. I’m a notorious white hat guy, but I have also seen cases where the only hope of short term success was to go black hat. I don’t execute black hat tactics, but I’ve often sent folks to the web equivilent of Diagon Alley, to use a Harry Potter reference :)

  • rogerthedodger

    Thanks Eric!
    I’m going with 3 and 4 for now — and I’ll see how it works out.

  • http://www.mvpvisuals.com Mary

    This is great info. However, I’d be interested in knowing how you evaluate which linking opportunities are most productive. Some of the industry groups or verticals you may have to pay for a link so how do you determine the most cost effective.