Next Thursday, Search Marketing Now will present a free webcast, Links, Link-Building and Public Relations at 1 PM EDT. Registration is still open at Search Marketing Now.

With most folks eager to attract links to help their organic search rank, where does the public relations pro fit in?

While links are an SEO function, link-building must also be a major part of any successful online public relations strategy. For both people and search engines, the right kinds of links matter more today than ever, and understanding ‘how’ and ‘why’ can make the difference between being clicked and found or being invisible.

Learn how to distinguish why certain links will have a dramatic effect on direct traffic versus organic search results, and why some, if not MOST links have no impact at all.

In this webcast, linking strategies expert Eric Ward will discuss the role that public relations professionals can play in a variety of linking strategies, including tips and advice to maximize linking impact without wasting your budget. Chris Sherman, co-chair of Search Marketing Expo, will join Eric during the webcast for an extended Q+A session.

Thanks to Vocus/PRWeb and SMX East for sponsoring this webcast.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: SMX & SMN Alerts

About The Author: Claire Schoen is director of Third Door Media's Search Marketing Now webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen