Matt Cutts, Google’s head of search spam, posted a 90-second video on what happens if a site that is selling links also links to your site.
In short, Matt Cutts explains that when sites that sell links (with Google knowing about it) link to you, Google won’t pass value from that link seller website. So, if a site that sells links is linking to you, it most likely won’t hurt you. Matt said that the link will not benefit you and most likely will not hurt you.
(1) Websites that sell links will see their toolbar PageRank downgraded by 30, 40 or 50%.
(2) The site will no longer continue to be able to pass PageRank.
(3) Sites they link to will no longer benefit from those links.
Does that mean buying links from link sellers won’t result in a penalty? Not necessarily.
- After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials
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- Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More
- Google Chrome’s Paid Link Penalty Now Lifted
- Google Eliminates Another Link Network, BuildMyRank.com – Just One Of Several?
- Google Updates PageRank Again? Adjusts Paid Link Penalty?
- Google Reminds Webmasters: Selling Links Can Lead To PageRank Penalty