LinkedIn Redesigns, Adds Features

Dec 10, 2007 at 9:52am ET by Greg Sterling

LinkedIn has responded to the challenge of Facebook today by joining OpenSocial and launching its developer platform as well as a new look (still to come) and host of new features. They’re described in some detail on VentureBeat. The design changes include a new homepage, an emphasis on activity feeds, customized company news, and several customizable modules on the site.

One interesting new feature, as described by VentureBeat, is a third-party module/widget that reportedly takes advantage of a new LinkedIn API and shows you your connections via content that site (in this case, BusinessWeek):

Business Week, one pre-launch platform partner, has already developed a feature that lets you see how you’re connected through LinkedIn to people and companies written about in its articles. Click on a name in a Business Week article, and you’ll see a popup window showing how you’re connected through LinkedIn

In all, these new features create more reasons to use the site on a daily basis or put the brand in front of you more frequently. Frequency had been a persistent issue with the site: there were few things to do after accepting an invitation to connect. To remedy that, LinkedIn added “Q&A functionality” and yellow pages style listings some time ago. The new company news and additional features will undoubtedly add utility, boosting usage frequency.

There is a rumor circulating that News Corp. is in talks to buy LinkedIn.

Here’s more information from the LinkedIn blog about the new platform and site features.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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