The Microsoft adCenter blog announced they have added another ad position to the UK search results. This will increase the mainline ad position, directly above the organic results, to four ads, just like they did in the US in September 2008.

Many advertisers will be happy about this change, but will searchers like it? So far, Microsoft said that the US results have been “positive since the launch.” The question is, positive according to the advertisers and also the searchers or just the advertisers?

Related Topics: Microsoft: adCenter

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz