Live Search Adds Sports Stats & Scores

May 27, 2009 at 12:42pm ET by Greg Sterling

I’m a little surprised that Microsoft is rolling out newish functionality on Live Search given that the new Bing rebranding is imminent. But the Live Search blog announced that sports stats and scores will appear in a “one box” like presentation when events, teams or player names are queried:

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What this means, I assume, is that we’ll continue to see this sort of functionality on the new search site after it launches. Yahoo offers a similar experience for both queries, though Google does not.

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

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