Ars Technica reports Microsoft is now trying a new way to incentivizes searches, this time in Canada. Microsoft launched Big Ticket Search to influence Canadians to search using Live Search. Canadians can win wide range of prizes, ranging from 2009 Mitsubishi Lancer SE to gift certificates.
Every time a Canadian searches at Big Ticket Search, they have a chance to win one of the 1,488 prizes being offered. The prizes include:
- (2) 2009 Mitsubishi Lancer SE, value of $21,493
- (1) $10,000 cash
- (1) Two Raptors 09-10 Season Tickets, value of $8,000
- (5) Entertainment Centre, value of $5,330
- (1) Raptors VIP Package, value of $5,000
- (15) HP Pavilion 15.4″ Laptop, value of $800
- (43) Xbox 360, value of $300
- (43) 80GB Zune, value of $230
- (400) Ticketmaster $100 Gift Card
- (15) Raptors signed basketballs, value of $100
- (15) Raptors signed jerseys, value of $100
- (947) Ticketmaster $50 Gift Card
Microsoft has run many promotions to get people to use Live Search, here is a listing of some of those promotions:
- Live Search CashBack – more details over here
- Microsoft SearchPerks
- Microsoft Search and Give, not just once, but twice
- Indiana Jones Search and Win
- Big Snap Search with Virgin
- Live Search Club
Related Topics: Microsoft: Bing | Microsoft: Marketing
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