As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online.
But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couch). How you engage with these potential customers through your landing pages and sites can mean the difference between consumer engagement or abandonment.
On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some people advocate distinct mobile SEO tactics, while others question the very notion of “mobile SEO.” Google says it favors sites built on responsive design principles, but the debate rages whether mobile-centric or responsive design ranks better.
At SMX Advanced, we welcome you to join the discussion with our panel of experts as we explore the challenges of Getting Mobile SEO Right and get the fresh tactics you need to maximize the enormous mobile search opportunity.
Looking forward to seeing you in Seattle!