As search marketers, we’re used to operating “behind the scenes,” crafting great content and engaging in one-on-one link building efforts and other subtleties to build out a comprehensive SEO strategy. Or, we spend hours with our AdWords editor or other paid search tools building and managing campaigns that will touch individual searchers briefly, without revealing the complexity of our online advertising effort.
And now, in the face of overwhelming evidence, we must recognize the power of social media, and can no longer ignore it. But social is different, by its very definition. You’re exposed, you’re directly engaged, and it’s thrilling when it works and you’ve directly connected with your customers and prospects – but there’s nowhere to hide if something misfires and communities or memes turn the tides against you.
That doesn’t mean you can’t prepare yourself, leveraging your hard-won skills as a search marketer into winning tactics in the social media environment. Top Social Tactics For The Search Marketer at SMX Advanced is designed to help you take the plunge and not look back. Speakers in this “speed-round” session will share their favorite authority-building social tips for search, including using Facebook, Open Graph technology, Google+, Twitter and more.
Top Social Tactics For The Search Marketer is one of more than two-dozen info-packed sessions on June 11 and 12 at our always sold-out SMX Advanced conference and exhibition in Seattle. Check out the agenda for SMX Advanced and register now!
Looking forward to seeing you in Seattle!