Live @ SMX East: App Store Optimization
You’ve read the reports – apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile user attention now requires a lot more than just uploading it to the iTunes store, Google Play or Amazon.
To gain true traction, you need to optimize the app store experience for users. This is similar to what you do when you optimize content for search engines on the web – but there are subtle differences due to the way each store categorizes apps and decides which ones to push in front of users looking for the best “experience” for their mobile device.
Want to learn how to do it? And not only do it, but do it in a way that will help propel your app to the top and keep it there? Be sure to attend the App Store Optimization session at SMX East in New York City next week. Our speakers all have top-recognized apps on each of the major platforms, and will share their tips and best practices for making your app stand out from the crowds.
If you or your clients are marketing apps, App Store Optimization is a must-attend session at SMX East. And don’t forget the opportunities to network and share information with your peers at our numerous in person networking events, our online networking groups, as well as meeting other attendees at the 50+ sessions devoted to all aspects of online marketing. Check out the agenda for SMX East and register now!
Looking forward to seeing you in New York!
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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