Google’s going through an extraordinary time. It faces anti-trust investigations in the US and the EU. Competitors worry more and more about it, as the company seems to continually expand into new areas, such as social. Some consumer groups worry about privacy issues and data collection. Some marketers worry that the company might be too powerful a “gatekeeper” of traffic. Yet the company remains popular with consumers. Can Google navigate the challenges it faces and come through living up to its “Don’t Be Evil” motto?
We’re delighted to have some of the world’s foremost experts on Google joining us at SMX East on Tuesday, September 13th to discuss these issues, and more. Jeff Jarvis, author of What Would Google Do?, and Steven Levy, author of In the Plex will be joined by Marc Rotenberg, Executive Director of the Electronic Privacy Information Center (EPIC) and myself in a wide-ranging, no-holds-barred discussion on Google’s future direction. It’s certain to be an illuminating and provocative session.
The session is only open to those with full conference passes. However, both Jeff and Steven will be on hand to sign their books for all SMX attendees.
Just register in advance for a free Expo + Pass, and you’ll be able to get your copies of What Would Google Do? and In the Plex personally inscribed by the authors in the book signing area (look for the signs outside the meeting rooms). Don’t have the books? No worries—copies will be available for purchase at the show. You’ll also be able to attend the expo hall, when it opens at noon.
Don’t miss this rare opportunity to hear some of the world’s most Google-savvy people prognosticate on the company’s future. It’s just one of more than 60+ sessions at SMX East at the Javits Center in New York City, September 13-15th. Register today!
Related Topics: Channel: Industry | Google: General | SEM Industry: Search Marketing Expo - SMX
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