All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions allow advertisers to include additional business information in an ad, such as an address and phone number, more website page links, special offers and other kinds of information.
In the Improve Your PPC Results With Images, Offers & Other Ad Extensions session at SMX East, top PPC experts will share their insights and practices for fully taking advantages of the various types of ad extensions offered by Google & Bing. You’ll learn how to choose extension types based on the action you’d like people to take or the type of information you’d like to promote.
Our speakers will show numerous real-world examples of how using extensions has increased clickthrough rates and sales compared to traditional PPC campaigns. And best of all – taking advantage of these extensions costs nothing. Ads that make use of extensions have the same cost as unadorned ads. It’s a gift from the search engines that you’ll definitely want to take advantage of, and this session will show you how.
Improve Your PPC Results With Images, Offers & Other Ad Extensions is one of more than 60 sessions at SMX East, Oct 1-3 in New York City, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX East and register now!
Looking forward to seeing you in New York!