Are you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content go viral, and otherwise succeed in the high-touch world of social media.
Obviously, good interpersonal skills and a willingness to spend a lot of time on Twitter, Facebook, Pinterest and other social channels is hugely important. But just as best practices emerged with traditional search marketing, we’re beginning to see quantifiable, tactical approaches to social media marketing gain credibility, giving an undeniable edge to those marketers who embrace them. And many of these tactics have their roots in what you may already know about search marketing.
For example, just as with organic search, cultivating deep link love is crucial – but there is no “PageRank” in social media, so how do you determine which people to go after when requesting links? How do companies like Whirlpool, Estee Lauder Companies, Four Seasons Hotels & Resorts and World Vision leverage their impressive experience in other types of search marketing to achieve social media success? And how is Google using Google+ to influence search results? Are certain Google+ profiles, pages, and communities so influential that they have an impact on Google search results?
For answers to these and other questions, and to get an inside look at the tactics used by some of the best search and social marketers practicing today, you won’t want to miss Top Social Tactics For Search Marketers, one of more than 60 sessions at SMX East, Oct 1-3 in New York City, the three-day conference devoted to all aspects of search, online and social media marketing.
Looking forward to seeing you in New York!