Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even destroy hard-won search result placement. Other changes are minor, but if your site happens to be subject to the “new rules” you need to reconsider how you do SEO – and change things quickly to survive.
And while Google can help you keep abreast of changes, especially via their insightful Google Webmaster Help videos, they aren’t forthcoming about everything. Sometimes it takes third party testing and analysis to figure out what’s really going on, and equally important, what action steps to take to make sure your websites continue to garner the rankings they deserve.
In the What Are The Most Important Search Ranking Factors? at SMX East these questions are answered by the results of two comprehensive studies, one by Searchmetrics, the other by Moz (formerly SEOMoz), comparing how they agree, differ, and the insights they offer to search engine optimizers to maximize content for optimal rankings.
Come hear Matthew Peters, Data Scientist, Moz (@mattthemathman) Marcus Tober, CTO, Searchmetrics Inc discuss the must-know must-understand ranking factors that they sussed out in their comprehensive studies of how Google works. Be sure to take plenty of notes as they describe new, important relevance signals and warn against over-reliance on ranking factors that once reigned supreme but have now been demoted or abandoned altogether.
What Are The Most Important Search Ranking Factors? is one of more than 60 sessions at SMX East, Oct 1-3 in New York City, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX East and register now!
Looking forward to seeing you in New York!