Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And by the way, the new program was mandatory – all advertisers would be forced to change over to Enhanced Campaigns sometime during the summer, whether they wanted to or not.
The response among advertisers was all over the map. Some welcomed the streamlined functionality, improved extensions and targeting capabilities, and the ability to more easily manage ad campaigns in a multi-device world. But others decried Google’s seeming removal of control over campaigns, by grouping tablets with desktops for bidding purposes, among other changes.
Today, all advertisers have been migrated to Enhanced Campaigns. How’s it working out? Good? Bad? Ugly?
In the Google Enhanced Campaigns: What We’ve Learned So Far session at SMX East, top PPC experts will share their insights and practices for maximizing Enhanced Campaigns. You’ll get insights from the process of upgrading several hundred small and medium sized businesses, and what worked – and didn’t. You’ll hear about quality score improvements that were implemented in Enhanced Campaigns, and how they have changed the way we must diagnose quality score issues.
And if you want to learn more about the differences between managing campaigns for tablets vs. desktops (different searcher behavior, different targeting options, different… well, just about everything!) our speakers have you covered on that front as well.
Google Enhanced Campaigns: What We’ve Learned So Far is one of more than 60 sessions at SMX East, Oct 1-13 in New York City, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX East and register now!
Looking forward to seeing you in New York!