In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the Web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google.
And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, and socially-informed search and content marketing.
Graph Search is currently being rolled out as a small private beta, but over time all billion-plus users will likely be using it on an almost daily basis. In other words, it’s important, and something all online marketers should start thinking about – now, before your competitors do.
That’s why we’ve asked a group of search marketing experts with hands-on experience with Graph Search to share their insights and practical knowledge during the Facebook’s New Graph Search & Its Marketing Implications session at SMX London. Our panelists will take a deep dive into Graph Search, discussing how Graph Search is unique, how it will change SEO, and the opportunities and challenges it’s likely to present for advertisers and marketers.
Facebook’s New Graph Search & Its Marketing Implications is just one of more than two-dozen info-packed sessions on May 15-16 in Chelsea – check out the agenda for SMX London and register now!
Looking forward to seeing you in London!