Live @ SMX London: Forget What You Know About Paid Search
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization?
Think again. As kung fu masters remind us, “the wise always remain humble, grasshopper.”
During Forget What You Know About Paid Search at SMX London 2013, our panel of experts will skewer accepted wisdom, asking unconventional questions few dare to consider. Such as: does quality score really matter for all advertisers? Is account history sacrosanct? Is it really better to send people to product specific landing pages than a brand’s homepage?
Obvious answers? Maybe not. And maybe by adopting a contrarian approach you might find yourself gaining a competitive advantage, and in the process, probably driving your competitors nuts as you “act crazy like a fox.”
Deftly led by paid search impresario and CEO of Find Me Faster Matt Van Wagner, Forget What You Know About Paid Search will be a no-holds-barred debate about best practices, myths and unconventional realities that will be sure to contribute to your bottom line of knowledge of paid search. If you’re involved with PPC campaigns in any capacity, this is a must-attend session at agenda for SMX London and register now!
Looking forward to seeing you in London!
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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