While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To get good rankings these days, you not only need good page rank, but good author rank, as well.
Beyond improving your search engine visibility, there are other benefits to becoming an authority. First and foremost is the intangible but very real positive perception you gain when Google acknowledges you as an authority for a topic. This boost to your online reputation can have a halo effect on your offline activities, as well.
At SMX London, we have four world-class authorities discussing this essential online marketing task on the From Authorship To Authority: Why Claiming Your Identity Matters panel. Our speakers are:
- Maile Ohye, Senior Developer Programs Engineer, Google
- Chelsea Blacker, Head of UK Client Delivery, BlueGlass
- Jim Boykin, CEO, Internet Marketing Ninjas
- Grant Simmons, Director, SEO and Social Product, The Search Agency
From Authorship To Authority: Why Claiming Your Identity Matters is just one of more than two-dozen info-packed sessions on May 15-16 in Chelsea – check out the agenda for SMX London and register now!
Looking forward to seeing you in London!