Google’s singular innovation, the one that catapulted it to its dominating position as the world’s favorite search engine, was PageRank – looking at the links on the Web and using them as “votes” to determine high-quality or popular content.
Today, of course, Google goes far beyond assessing links, using hundreds of “signals” to determine relevance and rankings. Depending on the type of search, these factors can be more or less important in determining results than the nature and quality of the links pointing to a particular bit of Web content. So, the relevant question for all SEOs today should be, “just how important is a link building strategy to the success of my search marketing campaigns?”
During Is Link Building Still Crucial, Or A Waste Of Time & Money? at SMX London 2013, our panel of experts will offer their viewpoints on whether link building really is the foundation of search optimization, or whether it’s a strategy that’s grown old in the tooth and isn’t as crucial as it once was. They’ll also engage in healthy debate about the best way to currently gain the most link love, and where else you should be focusing attention for maximum impact.
Is Link Building Still Crucial, Or A Waste Of Time & Money? is just one of more than 20 lively sessions at SMX London, and one you won’t want to miss if you still spend a majority of your time working hard to improve your organic search rankings. Don’t delay – register now!
Looking forward to seeing you in London!