If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful information, typically via display ads that complement your terse text ad originally displayed in search results.
Retargeting can be an exceptionally effective way to guide a potential customer through their purchase consideration funnel. It can also be exceptionally annoying, bordering on creepy (not to mention a huge waste of money) if it’s not done properly. Ready, Aim, Fire… Then Retarget! at SMX London examines retargeting capabilities like Google remarketing lists, FBX, and new interactive ad formats. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers with site retargeting and to reach new audiences searching for similar products and services with search retargeting. And these campaigns are expected to deliver. In this session speakers will share tactics and strategies for executing winning retargeting campaigns.
Looking forward to seeing you in London!