Big companies and brands have big advantages, e.g., large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. Consider these findings that emerged from the most recent SEMPO State of Search Marketing Report:
- While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area
- Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO
- Nearly half of digital marketing budget is spent on search, with 31% on paid search and 18% on SEO (see chart below)
- 63% of businesses will be increasing their paid search budget for 2014 while 47% plan to do so for SEO
If you’re involved in online marketing for a large organization, you’re undoubtedly wrestling with these and other issues. So are the panelists speaking on the Big Company/Big Brand Success Case Studies session at SMX West. You’ll hear Eli Schwartz, Online Marketing Manager for SurveyMonkey talk about the significant hurdles he had to overcome to align existing and future products with SEO, and how he used data to overcome resistance from engineers, product, and even PR teams on implementing change.
Allie Kelly, Senior Search Marketing Specialist for Zeon Solutions will share the process the team she leads used its client, Johnson Controls to show that regardless of how large a corporation, and how widespread marketing responsibilities may be, success can be found. And David McClellan, SEO Analyst at CBS Interactive, will discuss how he manages SEO for the CBS brand sites.
Big Company/Big Brand Success Case Studies is one of more than 40 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!