As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports this week conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online.
But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couch). How you engage with these potential customers through your landing pages and sites can mean the difference between consumer engagement or abandonment.
At SMX West, our panelists will cut to the chase in Converting The Mobile Customer, focusing on the differences you need to account for when optimizing campaigns for people using mobile devices. They’ll answer questions like: Do you expect mobile users to convert on their smartphones, or later through an alternative, possibly off-line channel? How can smartphone-influenced sales or conversions be tracked? And should tablets be treated like smartphones or PCs – or neither?
Converting The Mobile Customer is one of four sessions devoted to mobile marketing at SMX West. Other sessions you won’t want to miss include Trends In Mobile Search, Being Found Through Mobile Apps and Mobile Ads: From Click-To-Call & Beyond, in addition to the other 50+ sessions devoted to all aspects of online marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!