Live @ SMX West: What Is Hummingbird & The Entity Search Revolution

smx west14_spotlightGoogle’s Director Of Research Peter Norvig once told me, “Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say – hopefully without killing anybody.”

Google has made huge strides toward achieving that goal, most recently and notably through its Hummingbird algorithm update. Many observers believe that this may be the most significant change that Google has made in years—and it’s a change no serious search marketer can afford to ignore or overlook.

What is Hummingbird? In short, it’s Google’s new approach to move beyond keywords and understand “entities,” or what real-world things actually are or do, rather than relying on the inexact and often ambiguous words that describe them. Hummingbird should better focus on the meaning behind words. The goal is that pages matching the meaning of a query will rank, rather than pages matching just a few words.

Want to know more about this entity search revolution, and its implications for virtually all aspects of the search marketing efforts you’re deeply involved with? We have just the session for you at SMX West. During What Is Hummingbird & The Entity Search Revolution you’ll hear how the Hummingbird algorithm helps resolve language-based ambiguities by creating a database of facts about specific, unique entities (people, places, businesses, events, etc). Our expert panel will also discuss the impact of entity search on SEO tactics, and what you need to prepare for as this trend accelerates.

What Is Hummingbird & The Entity Search Revolution is part of two full says of SEO sessions at SMX West, March 11-13 in San Jose. During these tracks you’ll learn about other new developments that are transforming the SEO landscape, including Structured Data Super Session: What You Need To Be Doing Now, which highlights some of the cutting-edge work some sites are doing to take full advantage of entity search capabilities. Other sessions include:

And, of course, you’ll be able to attend our always 5-star rated, ever popular sessions where you get to pose your questions directly to the experts:

What Is Hummingbird & The Entity Search Revolution is one of more than 40 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!

Looking forward to seeing you in San Jose!

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

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About The Author: (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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