If you’re an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because you’re working for the same company you know these people are “on your side,” but at times tension can arise when “competing” for similar keywords, or budget, or even when it comes to properly giving credit to the efforts that make your overall search marketing campaign successful. Sometimes the other guys are your friend, sometimes your “enemy.” In the best of all worlds, the ideal relationship is glued together with “co-opetition” with your “frenemy.”

At SMX West, our panelists explore the nature of this curious and often tense relationship in In-House SEO And PPC: What You Can Learn From Each Other, Optimally. Our panelists will discuss how they collaborate and learn from each other over time. Glean tips on SEO/PPC strategy creation, how tactics get modified, how other companies justify adjusting PPC spend based on SEO rankings, communication within the organization, and more.

If you’re an in-house search marketer, you find a lot of value – and empathy – from our veteran speakers on In-House SEO And PPC: What You Can Learn From Each Other, Optimally at SMX West, March 10-13 in San Jose California, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!

Looking forward to seeing you in San Jose!

Related Topics: Channel: Industry | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX

About The Author: Chris Sherman (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman

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