In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google.
And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, socially-informed search and content marketing.
You’re invited to attend SMX West where you can personally Meet Facebook Graph Search. You’ll hear directly from Loren Cheng, a product manager at Facebook who helps lead the development of Graph Search. Specifically, Loren led the teams that built the results ranking and grammar systems that power Graph Search. He’ll discuss how graph search is unique, how it will change SEO, and the opportunities and challenges it’s likely to present for advertisers and marketers.
Graph Search is currently being rolled out as a small private beta, but over time all billion-plus Facebook users will likely be using it on an almost daily basis. In other words, it’s important, and something all online marketers should start thinking about – now, before your competitors do.
Looking forward to seeing you in San Jose!