Live @ SMX West: Top Social Tactics For The Search Marketer

smx west14_spotlightAre you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content go viral, and otherwise succeed in the high-touch world of social media.

Obviously, good interpersonal skills and a willingness to spend a lot of time on Twitter, Facebook, Pinterest and other social channels is hugely important. But just as best practices emerged with traditional search marketing, we’re beginning to see quantifiable, tactical approaches to social media marketing gain credibility, giving an undeniable edge to those marketers who embrace them. And many of these tactics have their roots in what you may already know about search marketing.

For example, just as with organic search, cultivating deep link love is crucial – but there is no “PageRank” in social media, so how do you determine which people to go after when requesting links? How do companies like Whirlpool, Estee Lauder Companies, Four Seasons Hotels & Resorts and World Vision leverage their impressive experience in other types of search marketing to achieve social media success? And how is Google using Google+ to influence search results? Are certain Google+ profiles, pages, and communities so influential that they have an impact on Google search results?

For answers to these and other questions, and to get an inside look at the tactics used by some of the best search and social marketers practicing today, you won’t want to miss Top Social Tactics For The Search Marketer, one of more than 40 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!

Looking forward to seeing you in San Jose!

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts


About The Author: (@CJSherman) is a Founding Editor of and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide