Live Webcast Tomorrow: Chris Sherman on How Large Offline Marketers Drive Superior Search Marketing Results
Sep 8, 2008 at 4:14pm ET by Search Engine Land
Tomorrow over at Search Marketing Now, Chris Sherman will be doing a live webcast on “How Large Offline Marketers Drive Superior Search Marketing Results,” at 1 PM Eastern.
With studies showing that nearly two thirds of searchers do so because of exposure to offline marketing - and nearly 40% of them ultimately buy a product or service as a result - smart marketers understand the need to integrate offline initiatives with their search marketing efforts.
But how are marketers doing this? What is the most effective way to integrate offline channels with search? Chris will present some research results that demonstrate the offline-online connections, and he’ll also discuss specific ways that successful marketers are integrating online and offline marketing efforts.
Thanks to iProspect for sponsoring this webcast.
Registration is free and we have some spaces still available. Tune in and join us!
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