Local Matters Launches LocalGuides.com
Local Matters, a company that provides a lot of behind-the-scenes technology and data for a number of local search services, has released a beta version of its own “social-local” site, LocalGuides.com. Local Matters CEO Perry Evans describes it like this:
“In a nutshell, LocalGuides.com is a new approach to creating a “social-local” experience in the Local Search domain. The site empowers consumers with the tools to create, annotate, expand and share lists of local businesses and places – publishing their own personal local guides (sort of a “lists 2.0″ thing). We’re also (just beginning) to introduce new elements of local-vertical by providing “starter guides” that users can copy and personalize for common local shopping activities.”
Perry has more about the strategy, technology and methodology on his blog.
(Some images used under license from Shutterstock.com.)
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