Local Search… Beyond Pizza And Plumbers

Jul 1, 2008 at 5:10pm ET by Search Engine Land

Consider these statistics:

  • As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
  • 89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
  • 82% of people using local search sites followed up with an offline action, e.g., in-store visit, phone call (TMP Directional Marketing)

Local search isn’t just about "pizza and plumbers," but about the effect search marketing can have on driving conversions, SMX Local & Mobile co-chair Greg Sterling said in a recent webcast. "Consumers buy most of the stuff they buy in the real world. And most of those product purchases… are being influenced by the Internet," Sterling said.

Greg’s case for mastering local search and mobile marketing is compelling. Hear the entire presentation, "National Brands Marketing Local," produced by Search Marketing Now and sponsored by TMP Directional Marketing.

After viewing the webcast, sign up for SMX Local & Mobile. With $500 billion in offline purchases at stake, you can’t afford to miss the only event that gets you up to speed on the platforms, technologies, and tactics to leverage these emerging and lucrative marketing channels.

Want to learn more? Here are some helpful links:

Plan to attend SMX Local & Mobile in San Francisco July 24-25. We’re confident you’ll be satisfied, so much so that we guarantee it! Register today.


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