• http://glinden.blogspot.com Greg Linden

    “Providing useful, current, relevant and well-organized content and data is … a necessity …. Users simply want to make informed decisions …. The goal is content that helps consumers make better decisions.”

    This is why I think newspapers are in a better position to do local search than anyone else. Newspapers should own local.

    Newspapers have remarkable content on businesses and events in their communities. They should make themselves the authoritative source for local. They should be the experts on their communities and reap the traffic from searchers seeking that expertise.

  • http://WhatWhyWhere.net Guido

    A website is only as good as the information it provides. And as the title states – more content is certainly not always better. Large websites that blindly flood their pages with ad-funded information are by now hardly valuable considering today’s over-saturation of online resources. Whether it be information on restaurants, area entertainment, or where to find the best mechanic, providing up-to-date, objective information in an organized manner is crucial for online data. New sites like WhatWhyWhere.net are ideal for local consumers as well as travelers looking for a functioning and efficient online marketplace. The website serves as somewhat of a
    search-filter, highlighting which companies are currently “best” in their field of service. The website’s information source (an actual human) has nothing to gain by his/her review or contribution, short of boosting the integrity of WhatWhyWhere.net as the ultimate online resource for consumers – not in terms of quantity, at all, but quality. We’re starting off in Havertown, PA this week, and circling out. Let me know what you think of the design or the premise.

  • http://www.seobrien.com seobrien

    As a local search user, I want to one engine that can give me everything going on or available in my vicinity. Local search is the most atrocious experience online because I have to go to 10 different sources before I feel like I’m aware of everything.
    The challenge lies in personalized, targeted results customized only to the person searching. What of companies like Zvents (http://www.zvents.com) which have recognized that more is better when it comes to comprehensiveness yet personalization is key?

  • http://www.boorah.com Eric

    I heartily agree that ‘more is not necessarily better’ for local reviews — BooRah is another company that’s pioneered in using technology to simplify the user experience… with automated summary generation like you mention, but also automated rating generation: For restaurants, for example – Food, Service, and Ambiance scores are automatically generated by algorithms that analyze the actual text of what people have written, to make it easier for consumers to find a good place to eat. Glad to hear you’re going to cover the user experience more on this site.

  • http://www.looklocally.com Judy Luchtman

    Chris points out that all the opportunity in search won’t matter if we don’t take care of the local consumer. The book, the Long Tail of Search helps explain what that means. In searching, when a consumer looks for something, typically they start with a search engine and research using very general search words such as “Granite Countertop”. As they get closer to the buying decision the searcher becomes much more specific, i.e.: “Granite Countertop Denton” and in most cases when services or products are delivered locally, they include the location.

    That said, content that is optimized for the local market should include accurate, relevant information including the location information. LookLocally.com, a hybrid solution combining a business directory with local search marketing, provides deep, relevant content via custom landing pages for local advertisers. Search Engines are struggling to keep up with the billions of pages out there. Websites that deliver accurate & relevant results have become far more important to Search Engines seeking to improve local search.