Local Shopping Site Krillion Expands Inventory

Krillion, a shopping engine that directs people to local stores, has launched its second category, televisions. The site went live in February of this year (with appliances), under the leadership of co-founder and CEO Joel Toledano, former Director of Business Development for Yahoo Search. While the Internet continues to rapidly expand its influence over consumer purchase behavior, the overwhelming majority of transactions are made in local stores.

Sound like a contradiction? It’s not.

Two of the most historically bullish proponents of e-commerce, JupiterResearch and Forrester Research, have now both predicted that Internet-influenced offline shopping will be a trillion-dollar category within the next five years. Stripping away the hyperbole, what this simply means is that most consumers will use the Internet to conduct product research before buying offline.

Krillion is one of several companies seeking to bridge the online-offline gap. Toledano has an interesting spin on what his site is doing: solving the “last mile problem” for manufacturers and retailers. In other words, Krillion seeks to show where, in the local area, someone can purchase a specific home appliance (and now TVs). There’s no e-commerce option. Indeed, Toledano is running a kind of SEO operation for advertisers and Krillion is apparently ranking well in search results, which is the site’s primary focus. Krillion is buying minimal SEM traffic.

In addition to Krillion, some of the other shopping sites seeking to solve the online-offline problem include:

At some point in the next several years product inventory information will come online — and by extension into mobile (see, for example, GPShopper) — in a meaningful way. The availability of that information will only reinforce existing consumer behavior and make the Internet an even more invaluable resource for local (offline) shopping.

Related Topics: Channel: Retail | Search Engines: Maps & Local Search Engines | Search Engines: Shopping Search Engines

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide