Email Address:

* I work at (choose the entry that best describes your company):
- select - A full service advertising agency (on and/or offline) A PPC agency A company where I am responsible for marketing its products and services A natural search optimization (SEO) firm A search marketing firm doing both PPC and SEO A Web design/development firm A media company (including search engines, publishers, etc.) Other

If "other" was selected above, please describe your company:

* How many years have you worked in interactive search marketing?
- select - One year or less 1-3 3-5 5-10 I do not work in interactive or search marketing

* How are you involved in interactive/search engine marketing?
- select - I manage people who conduct search marketing I conduct search marketing campaigns I am looking to get into search marketing I am not involved in interactive/search marketing

* What is your involvement in purchasing interactive and search marketing solutions (e.g. PPC, SEO, display advertising, analytics, bid management, etc.)?
- select - Authorize Approve Recommend I am not involved in purchasing

* Do you buy for your company or your clients...(choose all that apply):
Sponsored Search advertising, e.g. keywords    Natural optimization services
Interactive display (banner) advertising    Web Analytics software/services
Bid management tools   Other Advertising   None of the above  

* What is your annual online advertising and marketing budget (that you spend for your clients or company)?
- select - $500,000+ $400,000-$499,999 $300,000-$399,999 $200,000-$299,999 $100,000-$199,999 $50,000-$99,999 $5,000-$49,999 $0-$4,999 We do not spend on online advertising or marketing

* In what time frame do you plan to purchase advertising on local advertising platforms, e.g., online yellow pages or weather sites?
- select - I currently buy advertising on local platforms. In the next 6 months In the next year Next year I don't plan to buy on local advertising platforms

* What factors are motivating you to buy/consider buying local advertising platforms?
- select - Superior targeting capabilities of local platforms Better pricing from local platforms compared to other options Buyers are more likely to purchase when using local advertising platforms I'm not considering buying advertising local platforms media

* What are the impediments to buying local advertising platforms?
- select - I don't know enough about the options ROI isn't sufficiently proven yet Too difficult to administer campaigns with multiple vendors

* When buying local platform campaigns, which is the most predominant pricing model?
- select - CPM pricing CPC pricing Sponsorship Cost-per-lead or sale

* In what time frame do you plan to purchase advertising on mobile advertising platforms, e.g., advertising accessible through cell phones and other mobile devices?
- select - I currently buy advertising on mobile platforms. In the next 6 months In the next year Next year I don't plan to buy on mobile advertising platforms

* What factors are motivating you to buy/consider buying mobile advertising platforms?
- select - Superior targeting capabilities of mobile platforms Better pricing from mobile platforms compared to other options Buyers are more likely to purchase when using mobile advertising platforms I'm not considering buying advertising local platforms media

* What are the impediments to buying mobile advertising platforms?
- select - I don't know enough about the options ROI isn't sufficiently proven yet Too difficult to administer campaigns with multiple vendors Creative isn't compelling

* When buying mobile platform campaigns, which is the most predominant pricing model?
- select - CPM pricing CPC pricing Sponsorship Cost-per-lead or sale

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