• Greg Jarboe

    You are absolutely right, Eric. Some unethical search engine optimizers and unprincipled flaks mistakenly think the “game” is to get a high ranking in news search engines. It isn’t. It is to get found by the people who use news search engines — including the public and the press. People have their own very sophisticated spam filter. So, if you are pumping out “non news” they’ll recognize it. It is much better to optimize real news — only as frequently as you have real news.

  • eric_ward

    Greg – wouldn’t it be fun to give people the chance to “bury” press releases like digg allows the burying of stories? How long do you think it would take before rival PR firms/brands buried each other’s announcements ? :)