SEOs Say AOL’s Feels More Like A One-Night Stand

AOL recently soft-launched, which it advertises as a collection of “topic blogs” that “provide a central view into what the world is loving now.”

But it’s really an SEO play. Give the site any subdomain under the sun, and will make a new site on-the-fly with content scraped from news sites, blogs, YouTube videos, Twitter messages and more. Like this: Cold Sores

Everybody loves cold sores, right?

Well, not everybody loves Says Dave Naylor:

“Approximately 1 bazillion keyword specific subdomains filled with scraped content and ads? Are AOL so desperate that they’re resorting to five year old spamming tricks?”

Aaron Wall shifts some of the blame to Google and Eric Schmidt’s recent statements about brands being the way to clean up the Internet “cesspool”:

“Google’s original strategy with the authority-centric algorithm was a false belief that the emphasis on authority would make the web a deeper and richer experience. New content would need to be better than older established content to outrank it. But as media companies face sharp losses Google is quickly finding out that their authority emphasis is creating a shallower web, where most of the big networks have 2 primary roles: create garbage and recycle garbage.”

Aaron also points out on Twitter that has more than 100,000 pages in Google’s index and is offering a free month of SEO training to whomever guesses how long it’ll stay above 100k.

For now, has 350,000 of these “topic blogs” and gets 100,000 unique visitors a week, according to TechCrunch. TC also says a full launch of is coming later this year.

Related Topics: AOL: General | Channel: SEO | SEO: Duplicate Content | SEO: Spamming


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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