• Everet

    I’m confused.
    I can pay for traffic to the keyword, bluewidget, in Google Adwords
    if I put bluewidget into a URL that’s a bad practice?
    Isn’t there a word for this type of practice?
    What if after completing my PHD 20 years ago all I’ve worked on and know about are bluewidgets…. do I have to change my URL to something more “relevent”? a synonym to blue widget perhaps?
    Help me understand.
    Something smells bad here and its not just my post, spelling, or lack of grammer etc.

  • http://www.facebook.com/patrick.kompf.9 Patrick Kompf

    I bet they are shi**in bricks right now.

  • Neil Joseph Yamit

    Same observation here.

    We have 8 EMD websites that exist for more than 5 years now and they’ve not been affected.

    Then we have a new site that just got blown to pieces. It’s less than 1 year.

  • http://www.gtslinkbuilding.com/ Matt Hintze

    In some ways this is probably a good thing. Just because you happen to have a great domain doesn’t mean you should automatically rank. Why should it matter at all, or have any weight in an se algorithm? It sucks for people that buy $10,000 dollar domains, but I’m tired of getting outranked by spammed out websites that have good domains but are a joke of a site.

  • http://twitter.com/RekhaBisht5 Rekha Bisht

    Will although I don’t have any domain which is keyword specific, I have a question about this update that, is there any solution of this if anyone’s website is effected by this EMD update. I mean what they should do next? Should they buy a new domain and redirect old domain to new domain? Or something else???? I want to know?

  • http://www.facebook.com/tarwara99 Sunil Tarwara

    Pls do not send me notification. I tried it by clicking on link below in mail but unable to login.

  • Deepak Rawat

    My website domain is also EMD. now my all keyword ranking down can any one tell me what is the solution of this, what can i do to improve my keyword ranking…

  • http://tarunkaushikwebdesigner.blogspot.in/ Tarun Kaushik Web Designer

    Pl give some tips how can we come out with this problem immediate. pl share some link if you have related with this problem.

  • sudip bakshi

    You are right. Giant money maker Google become a street beggar….

  • sudip bakshi

    Don’t know what is called ‘low quality’? Google itself is the answer. World’s most efficient low quality search engine who talks big and pisses small.

  • sudip bakshi

    Match with Google, pay Google by Adwords and Google will send you gift. No one to appeal. Appeal to God for removing Google from this world.

  • sudip bakshi

    Do you know what is called high quality content? Did Google say anything or posted as a low quality content? Open your eyes and see the game behind the curtain.

  • sudip bakshi

    Shane doesn’t know what to say or perhaps din’t understand anything. Rubbish concept.

  • http://www.facebook.com/nitu.sharma.9406417 Nitu Sharma

    Why google is doing it again and again.Can anyone tell me when it is started affecting sites.I lost my ranking when the google penguin update in April.And after that my site came in top 5 in exact match domain keyword.I makes some changes in my site.But again my site is no where in search results in exact domain and all keywords in sept 29th.Why this happened to my site as i had only done on page and no off page at all.Please help me or suggest me now how can i do seo or get my sites back into search results.

  • jr_sci

    This is definitely going to be sick. I have seen some pretty fat EMD sites being hit. Google might release a reconsideration application just like they did for Penguin. It wasn’t the smartest update I have seen.

  • jr_sci

    See, that’s what I meant. This Algo will need further refreshes for perfection.

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    lol at the last bit of your comment :)

    Yeah google will likely have bugs in this update by the looks at what I and others have seen, because it seems that google has wrongly pushed some EMD sites down the rankings, which they should work to fix like with any other algo update google pushes out, but just how long that will take is anyone’s guess!

    Over all I think this is great and its about time google fixed the OTT boost some EMD have had in the past which has seen them out rank much higher quality sites for no reason other then having a keyword rich domain!

    But I do think they have a lot of work a head of them to fix the loss of some domains which I don’t think deserved the drop in rankings :(

  • Joseph Weston

    For Google who are supposed to have some of the most intelligent people working for them they sure do know how to take an OK idea, well OK in terms of what it was supposed to do and TOTALLY SCREW IT UP !!!

    How these guys sleeps at night on their salaries I never know … they are so disconnected from reality that it’s scary … lol

    I wait for the day when the FTC takes some serious action as they are really beginning to mess things around :D

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    lol that would be epic, but google is not a keyword, its a brand name!

    There is a big difference in a brand and a keyword so I wouldn’t expect that to happen any time soon, plus google is all for brand domains dominating the first page of results for brand searches!

  • David Rosemill

    have you googled “search engine”?

  • Stephen Oliver

    Hi Guys, Pls have a look here –

    Hit by EMD / PMD – Want to Do 301 Redirection to New Site for Recovery
    Pls leave your comments there.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I’ve been waiting for this update for some time now. I thought that Penguin might have had a little impact on exact match domains, since it meant most of your anchor text (even branded) existed around one or two keywords from your domain. It’s been a long time coming.

  • David Rosemill

    Google “search engine” and see what Google considers to be the best result.

  • Scott Boyd

    It’s not bad practice. Just loads of people churned out rubbish sites en masse on EMDs because they were easier to rank. Google’s slapping that part of the market, not everyone.

  • Matt Aster

    Did your friend receive a quality alert? They are part of a network of sites, it seems in mid September they lost 652 links in 1 day from their partner network… it looks like they got dinged and removed some links as a result… but I’m purely speculating.

  • http://www.postlinearity.com gregorylent

    what i want google to get rid of is personalized search!

    there is no way now i can find out what’s going on in the world, google keeps sending me stuff it thinks i want, not close to what i actually want.

    so, yes, change the algos. a lot!

  • Andi the Minion

    So the Google snipers have been sniped!… interesting, it sounds like it isn’t just the snipers who are suffering but then since has that ever stopped Google….

  • http://twitter.com/PaigeCWilley Paige Willey

    From the comments and what I’m seeing, it looks like Google will need to de-bug this algo a bit. The clients I thought might see change for exact match saw minimal change and those I thought were on the cusp of being considered exact match (maybe more longtail, or exact + a word) have seen big movement. It’s a bit unfortunate for those who have keywords as part of their brand name.

  • http://www.mytrialreviews.com/ Sorina Dascalu

    And how do you think the algorithm can see the difference between a brand and a keyword? I just noticed a brand new website of mine disappearing from Google for it’s title – that’s a brand name, not a keyword because it has no commercial value, zero monthly searches.

    I think Google decided to just remove any credit given to a website by the words in the domain name. Google can’t see the difference between brand and keyword. That’s just my opinion and I really hope I’m mistaken.

  • Lee Uk

    use duckduckgo.com its like google 5 years ago! :)

  • mbot


  • http://www.facebook.com/sean.lulish Sean Underdawg Lùlìsh


  • http://twitter.com/RobrickG Robrick Guarin

    LOL @ the last sentence.

    SEO is always a tricky piece of rag. It needs to be washed thoroughly and with thoroughly, we meant you need to diversify where your links are coming from: social signal is not enough.

    You might want to read more about it here:


  • http://twitter.com/edmundpelgen edmundpelgen

    I must saythat the frustration continues with their ham fisted implementation. Ive got a site that is in no way an EMD and yet was hit massively on the same day this update rolled out. Who is to say that this “Exact” match domain adjustment is actually a “Close enough” domain adjustment.

  • Alan

    What Google is doing is not hard to work out. All these changes are easily measurable and are having the exact affect that Larry,Sergey and Eric planned It appears to be having the desired affect http://www.usatoday.com/story/money/markets/2012/10/01/google-market-value-microsoft-internet-stock/1606669/ Google is now worth more than Microsoft!

  • Eric

    Need some help to understand better what is meant by only “English-US” queries affected. Does that mean if I do a search from say Google.co.za my search results will not be affected and i will still see these low quality EMD’s in my SERP’s. Or does it apply to all US registered / hosted websites only? And will this be rolled out later to other country based search engines/websites?

  • Nasir Khan

    This is very disappointing update from Google; if the case is excat match domain keyword then Google should have penalized that keyword only from searches why penalized the whole site?

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    Just done it and for google.co.uk it shows what I would consider to be the best results and google is 4th, so what was your point?

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    I don’t know how the algorithm works, I don’t work at google lol, but IMO its quite clear google knows the difference between a sites brand name and a keyword.

    If you want examples simple google for a brand and your most likely to see the brands website at the top and quite possible dominating the first page of results.

    Now open a new window or tab, and search for a keyword to do with the brand name you just searched and you not as likely to see a EMD domain, because google knows that’s a keyword not a brand.

    Don’t ask me how the algorithm works because I don’t know, all I know is that’s what happens and IMO its quite easy to see google knows the difference by simply searching :)

    If your not happy with that and want to know how the algorithm works I suggest you ask google, but don’t hold your breath for a reply as no one will tell you lol

    As for your site, I couldn’t comment on that because I don’t know what your site url is or what search term your talking about :(

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    I still don’t get what’s wrong with the results for this page? If your making a dig at google for not listing themselves first why? Think about it, if google was top for that search do you not think google would be accused of pushing their site above others in their own results?

    Plus if someone is searching for search engine on any search engine do you not think that means they are looking for a different search engine to what they are currently using? lol

  • http://twitter.com/TrafficExchang1 TrafficExchangeDepot

    I was just building my site. Is that fair? I don’t have a ton of people write for me, nor do I spam backlinks to the four winds. I post occasionally. I did all my on page SEO, should I be punished because these giants leave out their keywords in their title, descriptions, heading tags? I follow w3.org standards, but no. Google wants to make it a rich dumb mans game where free enterprise is not welcomed

    Only on the Internet does the little guy have the same chance to compete with corporate leaders. This however is changing.

    All they had to do is reduce the link weight of the domain name. Not de index the whole domain and backlinks. Geeze, every link gone, Reputable stat links, directory links (yeah it cost money for some of those)

    When this hit my site could only be found by typing in the full domain. Nothing else. Dead last, not even for the keyword in the name.

    It was Ironic when I started researching various keyword phrases. Forbes came up time and again on stuff like how to make money, internet marketing, make fast cash, how to skin a cat. Name it, they were there on the first page because there index count.

    With one fell swoop Google has hurt the economy, has hurt commerce with this and its other obscene updates. When Google does drastic updates, its like virtual 911’s on online businesses.

    So with these updates making it harder and harder for the little guy. How are they suppose to compete. They do not have the resources, the funds, and definitely cannot compete in PPC marketing against these giants. Now tell me there isn’t a pattern evolving. It seems the Feudal Lords have come to the Web and driving the peasants out by the blade.

    You can depend on droves of people like me to light up the torches and brandish their pitchforks to revolt. Here’s 2 coppers and tell Matt Cutts to jump in a lake.

  • http://twitter.com/london_FB Huseyin D.

    I think Google has an agreement with domain registrars, they kill millions of domain names every month so we have to buy new ones so google get his commision from them.

    Google doesn’t care about us at all.

    #leodeen, my site was 4 years old and each one of my post was getting about 20 facebook shares and lots of comments and now nearly died.

    In this http://blog.free-index.co.uk/how-to-recover-from-google-emd-update/ post it says there is no way to recover and i agree…

  • APD Internet Marketing

    The bottom line is it’s Google’s ball and unless there is a major move away from them it will remain so. Of course they are commercially driven these days and will pander (or should I say panda) to the big blue chips who have huge advertising budgets, but…if you provide quality, unique content, then you’ll do O.K. I did notice a drop off on some of my sites, but they have bounced back well today…because they have good content!

  • http://kercommunications.com/ Nick Ker

    Indeed! I have been advising against EMDs for a while, thinking they had to be next on the chopping block, and have been frustrated by crap sites that rank well with them.
    This update could be a double-tap for some spammier sites: Getting around Penguin’s filtering of overused anchor texts with an EMD won’t work. Redirecting EMD sites to a non-EMD would in theory trigger Penguin since links to the EMD probably overuse the keyword.

  • eseBoy

    At least 4 of my EMD sites that Google just buried continue to maintain their long-held top-of-page 1 rankings in Bing and Yahoo.
    So I’ll ask the question: What is the more likely situation – that BOTH Bing’s and Yahoo’s algo teams are grossly incompetent, or just Google’s?
    Whaddya say, Matt?

  • jp melko

    I manage multiple sites… they were “Just” beginning to create some (little roi) for the many 100s of hours invested. Ggl changes have crashed my efforts… & I think, is also adding to the economic (small Business) woes in this country. The Internet was one the few places it didnt cost your life savings to create a living, only invest some steady hard work….NOW its enforced (enhanced?!) PAY2PLAY!
    It appears Ggl has, with its 60+% search monopoly, evolved to corporate profiteering!
    Regardless of the railroaded rhetoric of “enhanced relativity” & now! “reduce low-quality ‘exact-match’ domains” The corporate GREED mentality, Ggl has re-structured itself into, is grossly Unethical and equally offensive….there has to be a better way.

  • http://www.facebook.com/people/Codex-Meridian/100002285341528 Codex Meridian

    And even eHow writers/contributors and Yahoo answers “best answers” link to my EMD penalized best blog posts as their sources and references! What a non-sense update..My EMD website should rank better than these sites.

  • http://www.facebook.com/danbradster Daniel Brady

    Those 3 quotes are all spam comments….. They are pretending to be nice to get their backlink on your site.

  • Matthew Quinn

    I welcome googles change to spam I think its the best thing they ever did to keep websites like mine alot safer and the public that search

  • Atul Sharma

    it might be problematic for may site owner’s who already owing Exact Matching domains…