Tuesday at Search Marketing Now, Shari Thurow and Andrew Hally will present a webcast, “Making Online Marketing Relevant and Responsive: Tactics and a Tool for Success.”

The webcast will be in two parts: Part I covers how to segment your target audience via keywords, user response, geolocation and more. Part II looks at a new online marketing solution that pulls together analytics, email marketing and web personalization into one application.

The webcast starts at 1 PM EST, and is open for registration. More information is available at Search Marketing Now. Thanks to Unica Corporation for sponsoring this webcast.

Related Topics: SEM Industry: Conferences

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