MapQuest Introduces New ActionScript API For Richer Maps

In the second mapping-related announcement of the morning, MapQuest has introduced a new, Adobe ActionScript API for third party developers to build on. The bottom line is that this new platform will apparently enable richer and more complex mapping applications and mashups. Here’s a sample, mocked up for the announcement: golf course finder (see the drop-down menus and “full screen” option [upper right]).

Here’s how the press release explains it:

Developers can now build rich applications with Adobe® Flex™ or Adobe Flash® software using a true, native API for ActionScript for superior developer productivity without runtime abstraction layers that can slow application performance.

Whether applications require compelling, complex animations and graphics or quickly rendered multitudes of custom points, lines and shapes to display points of interest (POIs), routes or physical boundaries, MapQuest’s API for ActionScript allows developers to tap into the deep capabilities of the MapQuest® platform.

Because Adobe’s Flash Player reaches over 97% of the world’s Internet-enabled desktops1, developers can spend less time focusing on cross-browser support and more time building compelling applications that bring business value.

MapQuest has managed, largely through consumer brand loyalty, to maintain its traffic advantage despite the intensifying maps competition from Google, Microsoft and Yahoo. And the MapQuest team, which seemed for some time to watch from the sidelines as others innovated, appears to be much more active now.

I’m not a developer and some of the discussion I had with MapQuest was too technical for me to entirely understand the full range of advantages of the new API. But, as mentioned, it appears to permit a new, richer generation of mashups to be born on using Flash and other Adobe platform tools.

Related Topics: AOL: MapQuest | Channel: Local

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide