Marchex Acquires Call Vendor VoiceStar

Aug 9, 2007 at 4:27pm ET by Greg Sterling

Marchex announced this afternoon that it has acquired VoiceStar, which provides pay-per-phone-call (PPCall) and call tracking services to a range of companies online and their advertisers. The reported acquisition/investment price is $28 million. VoiceStar is expected to generate $1.5 million for the full year 2007 and double that in 2008. However Marchex sees a much bigger opportunity in integrating VoiceStar’s technology and PPCall capabilities into its current advertising and search distribution platforms.

I have more detail on my personal blog.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

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ONE COMMENT ON Marchex Acquires Call Vendor VoiceStar

Dave L, August 13th, 2007 at 5:47 pm ET:

Congratulations to Ari on all his hard work and on a nice exit with Marchex. Marchex’s display of commitment to PPCall gives further encouragement other self-funded pay-per-call pioneers such as we at wwww.ZiffLeads.com (launched in 2005) of SPG Solutions.

We have built from scratch a comprehensive and proprietary pay-per-call ad platform and network, a large direct advertiser base, and a substantial multi-media publisher network.

With triple-digit quarterly growth, expected revenue this year of well over 3X that of VoiceStar’s and the turning of a significant profit, our excitement for the PPCall opportunity only continues to grow.

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