Marin Software Adds Support For Google AdWords RLSA

Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors’ past behavior on their […]

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Marin Software logoToday, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform.

RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors’ past behavior on their sites.

RLSA is available within Marin’s “Audience” tab. Advertisers can import their Google remarketing lists into Marin and then pull first-party data from their CRM through Marin’s Audience Connect feature to further define targeting for RLSA campaigns.


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About the author

Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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