Search Marketing Now, our sister site, will host two webcasts this week. On Wednesday, September 21, Vanessa Fox and Erezk Barak of Optify will deliver a presentation on “Using Personas to Boost Online Marketing and SEO Success.” This webcast will explore just how to build and manage search personas to optimize your search marketing campaigns.

On Thursday, September 22, the topic is Facebook advertising. “Does Facebook ‘Like’ Your Brand?” looks at the results of a study of the top 100 brand advertisers, to determine what’s working — and what’s not — in Facebook advertising. Speakers include Craig Macdonald and Josh Vogel of Covario, and Andreas Voss, Global SEO lead for Dell.

Both webcasts start at 1 PM EDT, last for about 45 minutes, and are free. Register at Search Marketing Now.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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