• http://www.ionadas.com bpcombs

    One of the common reasons people go to online directories is for the reviews. They may know the phone number, but want to find out if the company they’re talking to is reputable. This is especially true in the restaurant and travel spaces.

  • http://www.brickmarketing.com nickstamoulis

    Hi Travis, Very good points, but also something to consider is the overall demographics that use the different types of local online outlets and also the types of business (b2b and b2c). For instance, I have a restaurant as a client and advertising on Yelp and Citysearch outperforms Google and Yahoo! PPC ads…anyway just food for thought! :o)

  • http://www.urbanbacon.com Phil Novara

    Yelp and CitySearch are awesome tools for restaurants and will definitely outperform Google. Its no secret that highly targeted directories such as Yelp can benefit specific industries.

    I think an online directory is “too broad” of a scope. Typically, Yellowpages.com is not a form of advertising, more of a tool to find contact info. Which YES would entice a phone call. Anymore though, who uses the Yellowpages to find info about a business that you are clueless about? You simply just Google “travel agents” and start your search from there.

    Good article!