Sign up for our daily recaps of the ever-changing search marketing landscape.
Matt Cutts Revisits Google Rankings & Paid Links
Matt Cutts of Google has updated his blog post How to report paid links this weekend. The update has a lot more detail on Google’s view of paid links. Let me summarize for you the new additions to the post.
- Sites with paid links may lose their ability to pass link value to other pages
- Google may use “semi-automatic approaches to ignore paid links,” such as manual reviews, spam reports and so on
- Not all paid links are bad, only those that “flow PageRank and attempt to game Google’s rankings”
- Examples given of bad paid links include those that have links to pages that are not related and pages hiding the fact that they are paid links
- Google still picks up on the two examples above, according to Matt
- Google wants spam reports on paid links to better test, confirm and improve their algorithms
- Directory links from directories that reject submissions, charge a fee and have quality listings in the directory should be fine
- Don’t try to hide the links or make them “undetectable,” as Google will find them