• http://www.clippingpathindia.com/ Jannatul Ferdous Shumi

    If I have some blogs in different blogging platform like blogspot,wordpress, blog etc and I am giving posting there unique and good content, is that ok? Is there any chance here that Google does not like this blogging? Are these posting considered as guest blogging?

  • http://www.clippingpathindia.com/ Jannatul Ferdous Shumi

    If I have some blogs in different blogging platform like blogspot,wordpress, blog etc and I am giving posting there unique and good content, is that ok? Is there any chance here that Google does not like this blogging? Are these posting considered as guest blogging?

  • http://zennie62blog.com/ Zennie Abraham

    I’m getting sick and tired of this crap from Cutts and Google. I can’t even FIND blogs in search anymore – it’s gone as an option. Google’s trying to kill blogs in favor of its’ suffering old media buddies. This stinks.

  • http://zennie62blog.com/ Zennie Abraham

    I’m getting sick and tired of this crap from Cutts and Google. I can’t even FIND blogs in search anymore – it’s gone as an option. Google’s trying to kill blogs in favor of its’ suffering old media buddies. This stinks.

  • Max

    Would these people contribute here if they won’t get a link back to the company they work for or any other website they want to promote? Most probably not! I was not implying publishing anonymous posts either, a link to any of their social profiles would be natural enough, but no …

  • Max

    Would these people contribute here if they won’t get a link back to the company they work for or any other website they want to promote? Most probably not! I was not implying publishing anonymous posts either, a link to any of their social profiles would be natural enough, but no …

  • Max

    Would these people contribute here if they won’t get a link back to the company they work for or any other website they want to promote? Most probably not! I was not implying publishing anonymous posts either, a link to any of their social profiles would be natural enough, but no …

  • Eminenture

    Appreciated Michael Martinez

  • Nathan Prescott

    You completely missed the point Jon was trying to make Michael. Lets use a simple example: Site A) Is Techcrunch and has James Altucher guest blogging on the weekends. Site B) Is a blog that accepts spammy posts from everyone and their mother. Poor quality writing just for links.

    Both A) and B) fall under the category of engaging in “Guest Blogging” however to anyone remotely intelligent there is an obvious difference in both quality and intent. That is the point Jon was trying to make that flew right over your head. How embarrassing.

    This difference in quality and intent is exactly why proclaiming that “Guest Blogging is dead!” is disingenuous.

  • Bhavuk Khandelwal

    What about the links I built using guest posting? Do i need to remove them or disavow them or make them no-follow?

  • Bhavuk Khandelwal

    take do-follow links from your guest posts

  • Bhavuk Khandelwal

    we can say SEL is actully a blog managed by high authority authors, kind of multi author blog so i don’t think this thing gonna affect SEL or they stop letting people write for them.

  • http://www.nathanielbailey.co.uk/ Nathaniel Bailey

    Having posts in your name is enough for what real contributors want in any niche and the link is a bonus, but if you feel all content published on other sites by people that don’t own the site is only for building links, feel free to stop like Matt Cutts told you!

    But if you know the other values to sharing high quality insight in a niche your very good at or a professional in, by offering guest posts or ‘contributions’ to other leading sites in your niche…

    …Well if you did we wouldn’t be continuing this convo on here, so clearly you fit the first description!

    Might I suggest you take note of the change in the above post of the changes on Matts post noted in the Postscript above “He says he’s not referring to “high-quality multi-author blogs” and that he added “for SEO” to the title of his post”

    Like with all things in seo and marketing, you have to read between the lines and workout what parts of what google says are important, taking an overall view of things like this is not the right approach, its not a case of one size fits all!

  • http://www.thewritingrealm.com/ Alicia Rades

    Mmm…perhaps you’re hanging out on the wrong sites.

  • http://www.thewritingrealm.com/ Alicia Rades

    Mmm…perhaps you’re hanging out on the wrong sites.

  • http://www.seo-theory.com/ Michael Martinez

    “You completely missed the point Jon was trying to make Michael.”

    Well, he was being insulting — I’m sure I got THAT point.

    “[blah blah blah]…This difference in quality and intent is exactly why proclaiming that ‘Guest Blogging is dead!’ is disingenuous.”

    So, YOU have completely missed the point (like Jon).

    SEOs get these really dumb ideas into their heads, they spread the really dumb ideas across the Web like it’s the Gospel, and then when reality pokes holes in the really dumb ideas the SEOs get all upset and try to defend the really dumb ideas by claiming that someone (Google or Matt in this case) “is disingenuous”.

    The only lies in this conversation are those being cooked up by angry people trying to rationalize their bad search marketing practices.

    I’ve been warning people for two years this would come. Others have been complaining about this “SEO tactic” going on four years now.

  • http://www.seo-theory.com/ Michael Martinez

    Use the 5/95 rule. If 5% of your links are from guest posts, you may be okay. If 95% or more of your links are from guest posts, you may have set yourself up for a nice, big fat penalty.

    If I were a 95-percenter I would let prudence guide my judgement.

    If you’re somewhere in-between those two extremes, prudence may still be your best friend in this game.

  • http://www.seo-theory.com/ Michael Martinez

    “Mmm…perhaps you’re hanging out on the wrong sites.”

    I’m not one of the people complaining or alarmed by this “put a fork in guest posting” business.

    I’ll continue to stick with the company I keep. That has worked for me in SEO since 1998. Your mileage may vary.

    But I still see plenty of bloggers publishing the wrong kind of guest posts.

  • http://kercommunications.com/ Nick Ker

    What is it about online marketing that makes so many people disregard common sense in favor of this type of binary “all or nothing” mindset?
    They read “guest blogging is a good way to reach a larger audience” and interpret that as “stop doing infographics (or whatever trendy tactic) and publish lots of guest posts anywhere and everywhere by the hundreds”. Then they wonder why Google has a problem with it.

    Any SEO with a functioning brain should have seen this coming at least a year or two ago. I know people like you and I who live & breathe this type of thing recognized it as soon as guest blogging became the next big thing a few years ago. Most others should have recognized it the first, second, or third time that Matt Cutts advised against using guest blogging for links.

    Now, Matt gets frustrated and issues an uncharacteristically clear warning and the “Google hates small business” crowd who ignored all the warnings from you, me, Google, and Matt’s neighbor’s cat are here complaining about the cruelty of Google’s desire to minimize the amount of crap on the internet and unwillingness to reward it.

  • Durant Imboden

    I’m wondering how this could play out–not just for SEOs and their clients, but also for the bloggers and other site owners who run low-quality guest posts.

    It’s probably easy enough for Google to devalue blog and article links that fit a spammy profile, and to apply a Penguin-like algorithmic penalty to sites that receive large numbers of questionable “guest post” links.

    But what about the sources of those links? If nothing else, wouldn’t a high ratio of shallow “guest posts” with embedded commercial inks raise questions about the quality of the sites that run such posts? Are bloggers and other site owners who take “guest posts” (paid or unpaid) from every Tom, Dick, or Harry running the risk of a giant Panda slap?

  • http://www.jontavarez.com/ Jonathan Tavarez

    Google has and always will be going after “SPAM”. Telling people, including your readers that “guest blogging is dead” and “you’ve predicted this for years” is just guru gibberish and you’re trying to hype the topic up for your own benefit. (Marketing 101, not sure if you’re aware of that even)
    SPAM IS DEAD. NOT GUEST BLOGGING. SPAM HAS BEEN DEAD FOR YEARS. MOVE ALONG CHILDREN.

  • Greg Kristan

    I agree Katherine. For myself I never think about PageRank or anything like that. Just focus on creating a great site with tremendous user ability and you should be all set. All of this other stuff then becomes sort of irrelevant. Just my opinion however

  • http://miklinseo.com/ Miklin SEO

    How in the world would the bots know the difference between genuine guest blogging compared to guest blogging for SEO purposes? Unless the topic is completely unrelated to the brand or website, which is usually not the case with authoritative blogs, then how would Google separate the good from the cheaters? Let’s say you have a blog about gardening and a professional gardener wants to improve visibility and pays to have a guest blog post linking to his domain… How would Google know? This just seems a little to vague.

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    Totally agree. This will inevitably lead to Google sending up another flare to deter spammers from the practice (although let’s face it, it’s not going to work).

    I foresee a tiny flightless bird getting another update soon…

  • Durant Imboden

    I just got two more “guest post” SEO pitches this morning. Either the senders didn’t get Matt’s message or they’re hoping I didn’t!

  • Sharjeel Sunderani Works

    I agree. Matt is pointing towards black hat practices where guest blogging has become a sole way of garnering links on different sites. If you are not spammy, not overwhelming your audience with irrelevant links and are writing valuable articles on quality sites, you have nothing to fear.

  • http://www.skiusainc.com/ Ehtesham_SKI USA Inc

    Another good initiative taken by Matt to improve Google.
    People are still to overcome from Penguin penalty, another big shocking news for spammers to stop doing guest posting.
    My question is, do you think spammers don’t find the other option to do spam or game search engine?
    And how long will Google gonna keep spammers away from doing such crappy stuff?

  • tobryant

    Ah, those evil thieves of digital assets
    are miserable people. Agreed there are no laws to protect your from content or page rank pirates. You can try ‘’ Take a page from Search Engine Land. If you write for them you may not put your article on your own blog first. Because having it indexed first on Search Engine Land is part of their strategy to secure ownership with the search engines. Next remember content is not always copy and there are 100s of things people can use and share that cannot be duplicated. Finally, a vibrant company produces reams of information daily. A veritable fount of interesting media. If your client is producing only a trickle or only copy you might want to examine why they have nothing to say for themselves.

  • tobryant

    Excellent point. I think its location, location, location. If you want people to eat at your taco truck go to where the people are. There are 1000 real estate options on the internet where you can market yourself (without spam) until your new site gets a little age on it.

  • Guest

    I thought social media are no follows?

  • Durant Imboden

    “Let’s say you have a blog about gardening and a professional gardener wants to improve visibility and pays to have a guest blog post linking to his domain.”

    The gardener probably won’t get caught *if* he’s just placed one or two “guest posts” that don’t look and smell like spam. But so what? One-offs aren’t what Google is targeting.

  • http://www.brianmanon.com/ Brian Manon

    I agree 100%

  • http://www.ryanpeterwrites.com/ Ryan Peter

    I disagree, you can find good blogs with a search. From experience, my blog is getting better results since the latest Google update. Interestingly, I’ve never bothered with keywords, guest blogs or any of the hyped up strategies, all I’ve ever done is try produce good content.

  • Moose

    how can they distinguish between a guest blogger and a guest blogger for SEO? Obvious exceptions aside, I dont see how they can enforce this without effecting legit guest bloggers, or not enforcing it at all.

  • http://www.elitegroupmarketing.co.uk/ EliteGroupMarketing

    Yes a search engine website which focusses on SEO, Search, Local, Social and other platforms which play a significant role in boosting your ability to “be searched”, not just SEO. Moz are telling many not to worry too much, but to prepare. I agree with Michael Martinez comments.

  • http://www.nixonvs.com/ Nixon Virtual Strategies

    Great article, Matt, and right on time. It’s ironic that just recently someone asked to post as a guest blogger on my site…get this…every week!! Lovely kid, really, but if you’re blogging that regularly and it’s good content why bother posting all of it elsewhere?

    And I am echoing many who’ve already said this but it’s worth repeating and Manoj in a comment below said it nicely. Many of us have been guest blogging on occasion way before we even knew what SEO was. Years ago when I was first asked if someone could use an article I’d written on her blog, I visited it and politely declined. It wasn’t personal. It was a marginally maintained link-fest of a site and I didn’t want anything I wrote associated with it. I explained that to her and then later I allowed two other people to post it with a backlink and attribution and I still check every now and again to make sure the pages are looking good and no broken links. That’s another reason I don’t frequently guest blog…too much to keep up with. But I digress.

    You know what would be nice at this point? Some kind of Verified icon and checkmark that just shows up on well-run and well-managed sites that don’t engage in spammy tricks. Like the symbol on verified Twitter accounts. A little what-what from the Google gods…and I realize that could likely never work either.

    Sigh…

  • http://www.nixonvs.com/ Nixon Virtual Strategies

    Ha! Tiny flightless bird…well said, Patrick!

  • http://www.nixonvs.com/ Nixon Virtual Strategies

    *Katherine for President* YES YES YES! I just thought the same thing as I’m reading through comments. Google’s good for killing off products we LOVE and use like RSS and a few others I can’t even remember now.

    For those of us who just want to write, create, collaborate with clients and tweak our sites now and then we’re good.

  • http://www.nixonvs.com/ Nixon Virtual Strategies

    Heaven help us if Google ever buys Twitter. We’ll be penalized for tweeting our blog posts too frequently in an allotted period of time.

  • John McDougall

    Amen to that Nick. Focus on high quality and real sharing of your thought leader content…

  • Dusty

    Just omit the links back to your site and you should be fine? Maybe link to your Google + page. I dont see link building as an option in SEO. Google has pretty much tightened the noose around link building tactics…I stopped worrying about links and focused on the basics.

  • Steve

    Nick,

    I was actually not talking about the obviously bad guest posts. There are tons of guest posts out there that are blatantly bad quality. But, then there are also those that are very hard to detect, even with the human eye – ninja style posts.

    That’s where my question comes from. If a person would have a hard time picking out some guest posts, how would an algorithm pick it out?

    I guess I’m thinking too deeply into this. Maybe Google will overlook the ninja-stealthy guest posts and only penalize the blatantly bad ones? Because the reality is, only the site owner and the guest blogger knows for sure whether a blog post is written for the purpose of link building. Other than that, even Google and the rest of us can only accuse and assume that a post is written by a guest.

  • http://automanager.com Katherine Tattersfield

    I humbly accept your nomination. Thank you for your support—writers unite!

  • http://kercommunications.com/ Nick Ker

    I see your point, and think that Google may not catch “stealthy” things at first – but they will. Look at how other filters and penalties have worked over the years. Penguin, for example, eventually became more finely tuned to work on the page level (supposedly).
    No matter how stealthy, there will almost always be patterns that could be detected. Like relatively sudden bursts of guest posts around a given keyword or topic, or indicators that the author is part of one of those “expert panels” that are like a buyers club for guest blogging.

    I think a lot of people underestimate Google’s ability to know what’s what, whether algorithmically or by manual review.

  • http://www.autoxlistbuilder.com aj

    Does it mean if similar websites say for example two popular sports sites have guest writers commentating on say the last Olympics and writing on popular sports between site A and B as guess Posts they will be seen as spammers, Curious how they are going to catch the fraudulent ones who just try to use it to their advantage rather then say big news companies who invite people to blog on topics they have knowledge on or expertise.

  • http://www.nixonvs.com/ Nixon Virtual Strategies

    LOL!

  • http://www.nixonvs.com/ Nixon Virtual Strategies

    Now see – here’s one of those things that ticks me off.

    So I get an alert in WordPress this morning that I had a new pingback. I check out the site and this is where my article was referenced: http://www.domainnamesearch.cc/wordpress-tutorial-140 I don’t know this kid, I never heard of the site and obviously it’s just a page with a bunch of links.

    What I’d like to know is does accepting this pingback do ME harm?

    Sort of a different topic but same issue. Anyone can just put up a page and link to content from others.

  • http://automanager.com Katherine Tattersfield

    Might not do you harm, but I wouldn’t accept it unless the site looks legit.