On Thursday at Search Marketing Now, Matt Van Wagner will present “Adding Laser Focus Your Ad Groups to Target Searcher Intent” on a free webcast.

He’ll look at what makes up the ‘perfect’ ad group, what keeps us from achieving that perfection, and what we can do about it to improve. He’ll talk about how to focus traffic — into ad groups and within a campaign. And, he’ll look at how to write PPC ads that target user intent. Join Matt at Search Marketing Now, this Thursday at 1 PM EDT. Thanks to Adchemy for sponsoring this webcast.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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