May 2007: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from May 2007:

1) Google 2.0: Google Universal Search – Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.

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2) Google’s New Navigational Links: An Illustrated Guide – After months of testing, Google is rolling out new ways to navigate within its search results and between different Google properties. Here’s an illustrated guide to the old and new.

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3) Google Says Stephen Colbert Is No Longer The Greatest Living American – Sadness, Colbert fans! Last month, I reported in Google Declares Stephen Colbert As Greatest Living American how Stephen Colbert had defied Google’s link bombing defenses and rose to be the greatest living American, according to a search for those words at Google. Today, it is no longer so. Google has dissed Colbert.

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4) iGoogle, Personalized Search And You – Yesterday was "Google Personalization Day." We spent roughly two hours touring the history of personalized search at Google, the genesis of these products and getting a glimpse of where it all might be going.

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5) Class Action Suit Filed Against Yahoo Over "Defective" Search Ad Platform – Lerach Coughlin, a law firm with a reputation for going after companies who have allegedly engaged in financial shenanigans, has filed a class action lawsuit against Yahoo, charging "Yahoo and certain of its officers and directors with violations of the Securities Exchange Act of 1934." Essentially, the suit claims that Yahoo’s search advertising technology was "operationally defective" and that Yahoo officials misled both advertisers and investors about the company’s advertising capabilities, especially when compared with competitors.

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6) Google & Dell’s Revenue-Generating URL Error Pages Drawing Fire – Last year, Google signed a landmark deal to become the default search engine on new Dell computers, plus to bundle Google software. Now, people are noting anew that a consequence of the deal seems to be pushing Dell users to search results dominated by Google ads, rather than editorial listings.

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7) Google Meme: Hot Trends Added To Google Trends – Google has launched a meme-like feature to Google Trends. The Google Trends home page now has a section named "Hot Trends," which shows the hottest queries for the day. You can also look back historically and see the hottest queries for that day.

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8) Goodbye Yahoo Photos; Yahoo Loves Flickr More – Yahoo is to close its popular Yahoo Photos service completely in the coming months, telling people to either switch to Flickr or leave to a number of other competing photo sharing services.

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9) Yahoo Supports New Robots-Nocontent Tag To Block Indexing Within A Page – For over a decade, search engines have supported standards allowing you to prevent pages from being spidered or included within a search index. Today, Yahoo now supports a new twist — a way to flag that part of your page shouldn’t be included in an index. It’s called the robots-nocontent tag.

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10) Google Searchology Day: Recap Of Announcements – It’s Searchology Day today at Google, where the company is devoting time to look at the past, present and future of search at Google.

To see all of our most popular stories over time, visit our Most Popular Stories page.