May 2008: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from May 2008:

1) Playing With Live Search Cashback – Microsoft launched Live Search Cashback, and this takes you through the experience of using Cashback as a searcher. It has been a rainy week here in New York, and I figured I would start my search and shopping experience looking to buy an umbrella using Cashback.


2) Microsoft’s Worldwide Telescope Application Blasts Onto The Desktop – Microsoft has launched (an appropriate metaphor this time) its Worldwide Telescope desktop application. You must download the software, but then you’re treated to a beautiful array of images and "guided tours" of the cosmos (see screenshots below). Intended for science education, "Worldwide Telescope stitches together terabytes of high-resolution images of celestial bodies, and displays them in a way that relates to their actual position in the sky."


3) Powerset Launches "Understanding Engine" For Wikipedia Content – After nearly two years in the making — and plenty of hype — Powerset has finally rolled out a "natural language" search engine. It’s not a Google killer. It’s barely a business model right now. But at least it’s something the world can finally play with, and under the hood, there’s lots of potential. By the time you read this, the Powerset site should have changed into a tool that allows you search against material within Wikipedia. Why bother using Powerset rather than using Wikipedia’s own search tool or even Google set to look only within Wikipedia pages? The Powerset pitch is that you’ll get better results because Powerset’s technology has read and understood what every word within Wikipedia actually means.


4) Google Logo: First Laser Logo – Google has a special logo up on the home page today, a laser logo. The logo links to a search results for first laser, which shows image results at the top, followed by search results from University of Chicago, Wikipedia and then Why does Google have a laser logo up today? Theodore Maiman, 48 years ago – demonstrated the first laser on May 16, 1960.


5) Twitter Beats (Wow, By 3 Minutes) The USGS With China Earthquake News – Hey, I like Twitter, but this entire thing Robert Scoble started about how Twitter had news of the Chinese earthquake before the US Geological Survey seemed absurd. Did it really? As it turns out, probably so — by about three minutes. Reading some of the accounts, you’d get the impression Twitter seemed to alert the USGS to the news. See also:


6) Hey Microsoft: Bribing Searchers Is Fine; Frustrating Them Is Not! – I’ve got no problem if Microsoft wants to "bribe" searchers to use its search engine. Even Google has done the same. But the Live Search Cashback program rolled out today seems a pretty inept way to do it, far more likely to disappoint and frustrate than woo searchers.


7) The Big List Of Major B2B Search Engines – Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these specialized and vertical business-oriented engines. Here’s a roundup of the most important search sites and resources B2B search marketers should be targeting. See also:


8) Eight Keyword Research Mistakes That Are Costing You Money – One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine and the engine provides sites and ads that are relevant to the terms. The process of identifying keywords is wrought with pitfalls which can reduce the effectiveness of online campaigns. Here are eight common mistakes companies make in selecting keywords for their campaigns.


9) Yahoo Glue Pages Launches In India – Yahoo has launched Glue Pages Beta in Yahoo India. Glue Pages are specialized pages that contain an enhanced visual search result page for select search queries. The search results that trigger the special "Glue Pages" run across searches in health, sports, entertainment, travel, technology, and finance categories. The Glue Pages combine classic search results on the left hand column with more visual information related to your query in the middle and right section of the page. The results contain images, videos, articles, and more. For example, a search on diabetes returns standard search results on the left, in the middle we have WebMD results, followed by results, then results from Yahoo Groups, Yahoo Answers, Yahoo News, and even Google Blog Search. See also:


10) Supercharge Your URLs For Maximum SEO Impact – When optimizing URLs for high rankings, little attention is given to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the SERPs (Search Engine Results Pages). You could conclude from this that the long URL distracts the searcher from viewing the listing’s title and description. Not a great outcome.

To see all of our most popular stories over time, visit our Most Popular Stories page.

Related Topics: Channel: Other | Most Popular Stories


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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