This Thursday, March 24, at 1 PM EDT, Search Engine Land’s Search Marketing Now site hosts a free webcast that looks at measuring the brand lift created when leveraging online and offline advertising.

“Measuring Brand Lift With Google TV Ads and PPC: Lenovo Case Study in Online-Offline Attribution” features Gary Milner, Global Marketing Director at Lenovo and Lauren Hoover-Gordon, Senior Account Executive at Google TV Ads.

They’ll discuss how Lenovo leveraged PPC and Google TV Ads, and how they consolidated the analysis of all media channels to improve the optimization of their brand — online and offline. Thanks to Covario for sponsoring this webcast.

Registration is still open at Search Marketing Now.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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