Measuring Brand Lift From Online-Offline Advertising: Search Engine Land Webcast Thursday
This Thursday, March 24, at 1 PM EDT, Search Engine Land’s Search Marketing Now site hosts a free webcast that looks at measuring the brand lift created when leveraging online and offline advertising.
“Measuring Brand Lift With Google TV Ads and PPC: Lenovo Case Study in Online-Offline Attribution” features Gary Milner, Global Marketing Director at Lenovo and Lauren Hoover-Gordon, Senior Account Executive at Google TV Ads.
They’ll discuss how Lenovo leveraged PPC and Google TV Ads, and how they consolidated the analysis of all media channels to improve the optimization of their brand — online and offline. Thanks to Covario for sponsoring this webcast.
Registration is still open at Search Marketing Now.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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